Amerika\u2019n\u0131n en ikonik \u015firketi General Electric, nas\u0131l bu kadar h\u0131zl\u0131 ve beklenmedik \u015fekilde mahvoldu? ABD tarihinin en \u00fcretken mucitlerinden biri olan Elihu Thomson, Thomas Edison\u2019a kat\u0131larak d\u00fcnyan\u0131n en yayg\u0131n \u015firketlerinden biri General Electric\u2019i kurdu. GE, 1892\u2019de kurulmas\u0131ndan bu yana bir \u015firketten daha fazlas\u0131 oldu. Nesiller boyunca i\u015f g\u00fcvencesi ve sa\u011flam bir yat\u0131r\u0131m anlam\u0131na geliyordu, dahas\u0131 \u00fcst d\u00fczey y\u00f6neticiler i\u00e7in \u00f6rnek bir i\u015fletmeydi. Efsanevi CEO Jack Welch\u2019in yirmi y\u0131ll\u0131k liderli\u011finin ard\u0131ndan, yirmi birinci y\u00fczy\u0131la Amerika\u2019n\u0131n en de\u011ferli \u015firketi olarak girdi. Ancak yirmi y\u0131ldan k\u0131sa s\u00fcre sonra bir zamanlar\u0131n General Electric\u2019i tarihe kar\u0131\u015ft\u0131. Welch\u2019in dikkatle se\u00e7ilmi\u015f halefi Jeff Immelt\u2019in onun k\u00e2r makinesindeki kusurlar\u0131 d\u00fczeltmeye \u00e7al\u0131\u015f\u0131rken kendi hatalar\u0131 y\u00fcz\u00fcnden ba\u015f a\u015fa\u011f\u0131 gitmi\u015fti. Sonunda GE\u2019nin geleneksel \u201cne pahas\u0131na olursa olsun kazan\u201d k\u00fclt\u00fcr\u00fc \u00e7\u0131\u011f\u0131r\u0131ndan \u00e7\u0131kt\u0131\u011f\u0131nda, \u015firket ka\u00e7\u0131n\u0131lmaz olarak hem ki\u015fisel hem de organizasyonel d\u00fczeyde \u00e7\u00f6kt\u00fc. \u0130ki Wall Street Journal muhabirinin kaleme ald\u0131\u011f\u0131 I\u015f\u0131klar S\u00f6nd\u00fc, Amerika\u2019da t\u00fcm zamanlar\u0131n en b\u00fcy\u00fck \u015firketlerinden birinin, General Electric\u2019in destans\u0131 d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn eksiksiz hik\u00e2yesi. \u201cGE\u2019nin yapt\u0131\u011f\u0131 hatalardan ka\u00e7\u0131nmak isteyen herkes okumal\u0131. Herhangi bir liderlik rol\u00fcndeyseniz \u2013ister bir \u015firkette, ister k\u00e2r amac\u0131 g\u00fctmeyen bir kurulu\u015fta ya da ba\u015fka bir yerde olsun\u2013 bu kitaptan \u00f6\u011frenebilece\u011finiz \u00e7ok \u015fey var.\u201d \u2014Bill Gates \u201cGryta ve Mann\u2019\u0131n GE\u2019nin \u00f6nceki yirmi y\u0131l\u0131na merak uyand\u0131ran bak\u0131\u015f\u0131, yirmi birinci y\u00fczy\u0131l i\u015f d\u00fcnyas\u0131nda hayatta kalman\u0131n sert ger\u00e7eklerinin alt\u0131n\u0131 \u00e7iziyor.\u201d \u2014Publishers Weekly \u201cG\u00fc\u00e7l\u00fc ve b\u00fcy\u00fcleyici bu kitap, bir devin muhte\u015fem d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn etkileyici anlat\u0131s\u0131.\u201d \u2014Booklist <\/p>\n","protected":false},"excerpt":{"rendered":"
Amerika\u2019n\u0131n en ikonik \u015firketi General Electric, nas\u0131l bu kadar h\u0131zl\u0131 ve beklenmedik \u015fekilde mahvoldu? ABD tarihinin en \u00fcretken mucitlerinden biri olan Elihu Thomson, Thomas Edison\u2019a kat\u0131larak [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12291,12711],"product_tag":[],"class_list":{"0":"post-741933","1":"product","2":"type-product","3":"status-publish","5":"product_cat-edebiyat","6":"product_cat-roman-oyku","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-nova-kitap","10":"pa_yazar-thomas-gryta-ted-mann","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/741933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=741933"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=741933"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=741933"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=741933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}