{"id":741913,"date":"2025-08-28T00:59:49","date_gmt":"2025-08-27T21:59:49","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/mavi-okyanusa-dogru\/"},"modified":"2026-04-16T02:53:13","modified_gmt":"2026-04-15T23:53:13","slug":"mavi-okyanusa-dogru","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/mavi-okyanusa-dogru\/","title":{"rendered":"Mavi Okyanusa Do\u011fru"},"content":{"rendered":"<p>D\u00fcnyada 3.6 milyon sat\u0131\u015f yakalayan ve New York Times, Wall Street Journal ve USA Today \u00e7oksatan\u0131 olan Mavi Okyanusa Do\u011fru, kurumunuz i\u00e7in yepyeni bak\u0131\u015f a\u00e7\u0131lar\u0131 sunan bir i\u015f d\u00fcnyas\u0131 klasi\u011fi. W. Chan Kim ve Ren\u00e9e Mauborgne\u2019un on y\u0131l\u0131 a\u015fk\u0131n \u00e7al\u0131\u015fmas\u0131yla, ger\u00e7ek ara\u015ft\u0131rma ve istatistiklerle haz\u0131r- lad\u0131\u011f\u0131 bu rehber, kurumunuzu rekabetin \u00f6tesine ta\u015f\u0131yarak sekt\u00f6rde nas\u0131l fark yaratabilece\u011finizi ad\u0131m ad\u0131m anlat\u0131yor. Hem k\u00e2rl\u0131 b\u00fcy\u00fcmeyi hem de kal\u0131c\u0131 de\u011fer yaratmay\u0131 hedefle- yen y\u00f6neticiler ve giri\u015fimciler; rekabetin \u00e7\u0131kmaz soka\u011f\u0131ndan a\u00e7\u0131k mavi okyanuslara yelken a\u00e7maya davetlisiniz.       &#8220;Heyecan verici bir i\u015f kitab\u0131&#8230; Mavi Okyanusa Do\u011fru ger\u00e7ek hayattan g\u00fc\u00e7l\u00fc \u00f6rnekler i\u00e7eriyor&#8230; Bu paha bi\u00e7ilmez k\u0131lavuz, i\u015f odakl\u0131 okurlara ilham verecek.&#8221; -Publishers Weekly     &#8220;Mavi okyanus stratejisinin uygulanmas\u0131na yard\u0131mc\u0131 olma konusundaki deneyimlerin sentezlendi\u011fi heyecan verici bir kitap&#8230; Mavi Okyanusa Do\u011fru uygun zihniyete sahip herhan- gi bir organizasyonun bir mavi okyanus giri\u015fimi ba\u015flatmas\u0131 ve uygulamas\u0131 i\u00e7in kapsaml\u0131 bir rehber sunuyor.&#8221; -Forbes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyada 3.6 milyon sat\u0131\u015f yakalayan ve New York Times, Wall Street Journal ve USA Today \u00e7oksatan\u0131 olan Mavi Okyanusa Do\u011fru, kurumunuz i\u00e7in yepyeni bak\u0131\u015f a\u00e7\u0131lar\u0131 sunan<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-741913","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-epsilon-yayinlari","10":"pa_yazar-w-chan-kim-renee-mauborgne","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/741913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=741913"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=741913"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=741913"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=741913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}