Bir i\u015fe ba\u015flaman\u0131n ve o i\u015fi nas\u0131l b\u00fcy\u00fctece\u011finize dair inceliklerin anlat\u0131ld\u0131\u011f\u0131 Start-up\u2019lar, Pivot\u2019lar ve Pop-up\u2019lar kitab\u0131, giri\u015fimcilik d\u00fcnyas\u0131na g\u00fcncel bir \u00e7er\u00e7eveden bakman\u0131z\u0131 ve nas\u0131l ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131z\u0131n p\u00fcf noktalar\u0131n\u0131 anlat\u0131yor. Murat \u00dclker\u2019in \u00f6ns\u00f6z\u00fcyle, Richard Hall ve Rachel Bell\u2019den giri\u015fimcilik d\u00fcnyas\u0131na canl\u0131, etkili ve g\u00fcncel bir bak\u0131\u015f! Start-up\u2019lar, Pivot\u2019lar ve Pop-up\u2019lar, g\u00fcn\u00fcm\u00fcz\u00fcn giri\u015fimcilik ve inovasyon odakl\u0131 d\u00fcnyas\u0131nda var olabilmek i\u00e7in gereken bilgi ve becerileri okuruna sunuyor. Richard Hall ve Rachel Bell, bir i\u015fe ba\u015flaman\u0131n ve onu b\u00fcy\u00fctmenin en iyi yollar\u0131n\u0131 g\u00f6steriyor. Bir giri\u015fim faaliyeti olarak adland\u0131rabilece\u011fimiz start-up\u2019\u0131n nas\u0131l ba\u015flat\u0131laca\u011f\u0131, stratejik de\u011fi\u015fiklikleri ifade eden pivot etmenin ne zaman gerekli oldu\u011fu ve nas\u0131l yap\u0131ld\u0131\u011f\u0131, ge\u00e7ici taktiksel projeler olan pop-up\u2019lar\u0131n neden de\u011ferli oldu\u011fu ve size neler \u00f6\u011fretebilece\u011fi gibi konularda muhte\u015fem tavsiyeler veriyor. Yeni mezunlar, y\u0131llar\u0131n\u0131 b\u00fcy\u00fck \u015firketlerde ge\u00e7irmi\u015f ama art\u0131k de\u011fi\u015fim isteyenler, kad\u0131nlar ve Y ku\u015fa\u011f\u0131 gibi farkl\u0131 gruplar\u0131n kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklara ayr\u0131 ayr\u0131 odaklanan bu kitap, ayr\u0131ca pek \u00e7ok ba\u015far\u0131l\u0131 ismin okurlara ilham verecek \u00f6yk\u00fclerini ve deneyimlerini bir araya getiriyor. \u0130\u015f hayat\u0131n\u0131z\u0131 ve giri\u015fimcili\u011fe bak\u0131\u015f\u0131n\u0131z\u0131 tamam\u0131yla de\u011fi\u015ftirecek Start-up\u2019lar, Pivot\u2019lar ve Pop-up\u2019lar, bir i\u015f fikri ve ba\u015far\u0131l\u0131 olma arzusu olan herkesin okumas\u0131 gereken bir kitap. Yazarlar Hakk\u0131nda: Richard Hall Oxford Balliol College\u2019dan mezun olduktan sonra i\u015f hayat\u0131na ilk olarak Reckitt\u2019s ve RHM Foods gibi b\u00fcy\u00fck FMCG \u015firketlerinde pazarlama \u00f6\u011frenerek ve uygulayarak ba\u015flad\u0131. Ard\u0131ndan French Gold ve Abbott, FCO ve Havas\u2019ta reklamc\u0131l\u0131k alan\u0131nda uzun y\u0131llar y\u00f6netici pozisyonunda \u00e7al\u0131\u015ft\u0131. Kariyerinin ikinci yar\u0131s\u0131nda Richard, pazarlama hizmeti veren baz\u0131 \u015firketlerde ve iki yard\u0131m kurulu\u015funda ba\u011f\u0131ms\u0131z ba\u015fkan olarak g\u00f6rev yapt\u0131, bir dan\u0131\u015fmanl\u0131k start-up\u2019\u0131n\u0131n kurucu orta\u011f\u0131 oldu ve 20\u2019den fazla \u00fclkede yay\u0131mlanan \u00e7ok say\u0131da i\u015f kitab\u0131 yazd\u0131. Ayr\u0131ca geli\u015fmekte olan bir mentorluk i\u015fi kurdu. Emeklilik mi? Konf\u00fc\u00e7y\u00fcs\u2019\u00fcn dedi\u011fi gibi \u201cSevdi\u011fin i\u015fi yaparsan hayat\u0131n boyunca \u00e7al\u0131\u015fmak zorunda kalmazs\u0131n.\u201d Richard bunu yapt\u0131 ve \u00e7al\u0131\u015fmak zorunda kalmad\u0131. Yapt\u0131\u011f\u0131 i\u015f \u00e7ok ama \u00e7ok zevkli. Rachel Bell gen\u00e7 ya\u015flar\u0131nda konaklama sekt\u00f6r\u00fcnde m\u00fc\u015fteri hizmetleri sanat\u0131n\u0131n yan\u0131 s\u0131ra \u00e7ok \u00f6nemli bir \u015fey daha \u00f6\u011frendi: Ne kadar \u00e7ok \u00e7al\u0131\u015f\u0131rsan ve ne kadar \u00e7ok i\u015f ba\u015far\u0131rsan, o kadar h\u0131zl\u0131 ilerlersin. Rachel, \u00e7ok say\u0131da \u00f6d\u00fcl alan alt\u0131 ileti\u015fim \u015firketi kurdu – bunlardan en bilineni Shine PR ajans\u0131d\u0131r. Yetene\u011fi ilerletme ve geli\u015ftirme felsefesi sayesinde sekt\u00f6rde itibar kazand\u0131 ve Sunday Times \u00c7al\u0131\u015f\u0131lacak En \u0130yi \u015eirket alan\u0131nda birincili\u011fi elde etti. M\u00fcteveffa babas\u0131n\u0131n m\u00fchendislik \u015firketi CIS\u2019de ba\u011f\u0131ms\u0131z y\u00f6netim kurulu \u00fcyesi ve kurul ba\u015fkan\u0131 olarak g\u00f6rev yap\u0131yor. Sunday Times taraf\u0131ndan 2012\u2019de en iyi k\u00fc\u00e7\u00fck i\u015fletme lideri se\u00e7ildi. \u015eu anda \u00e7al\u0131\u015ft\u0131\u011f\u0131 London Business School\u2019da, giri\u015fimcilik alan\u0131nda MBA \u00f6\u011frencilerine ilham veriyor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Bir i\u015fe ba\u015flaman\u0131n ve o i\u015fi nas\u0131l b\u00fcy\u00fctece\u011finize dair inceliklerin anlat\u0131ld\u0131\u011f\u0131 Start-up\u2019lar, Pivot\u2019lar ve Pop-up\u2019lar kitab\u0131, giri\u015fimcilik d\u00fcnyas\u0131na g\u00fcncel bir \u00e7er\u00e7eveden bakman\u0131z\u0131 ve nas\u0131l ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131z\u0131n [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364,12376],"product_tag":[],"class_list":{"0":"post-741492","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"product_cat-kisisel-gelisim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-richard-hall-rachel-bell","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/741492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=741492"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=741492"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=741492"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=741492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}