{"id":741402,"date":"2025-08-28T00:48:54","date_gmt":"2025-08-27T21:48:54","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/yaraticiligin-simyasi\/"},"modified":"2026-04-16T02:52:39","modified_gmt":"2026-04-15T23:52:39","slug":"yaraticiligin-simyasi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/yaraticiligin-simyasi\/","title":{"rendered":"Yarat\u0131c\u0131l\u0131\u011f\u0131n Simyas\u0131"},"content":{"rendered":"<p>T\u00fcm k\u00f6r tad\u0131m testlerinde s\u0131n\u0131fta kalan, tad\u0131n\u0131 kimsenin be\u011fenmedi\u011fi Red Bull neden bu kadar pop\u00fcler? \u0130\u015f d\u00fcnyas\u0131 balar\u0131lar\u0131ndan ne dersler \u00e7\u0131karabilir? Futboldaki penalt\u0131 at\u0131\u015flar\u0131 bize risk hakk\u0131nda neler \u00f6\u011fretebilir? Ogilvy reklamc\u0131l\u0131k efsanelerinden Rory Sutherland sahadaki otuz y\u0131ll\u0131k deneyimlerine dayanarak insan davran\u0131\u015flar\u0131n\u0131n \u015fifresini \u00e7\u00f6z\u00fcyor. Yarat\u0131c\u0131l\u0131\u011f\u0131n Simyas\u0131\u2019nda en son bilimsel ara\u015ft\u0131rmalar\u0131, derin psikolojik g\u00f6zlemleri ve mesleki deneyiminden gelen vakalar\u0131 e\u011flendirici bir hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131yla harmanlayarak sunuyor. Markalama \u00fcstad\u0131 Sutherland\u2019a g\u00f6re, daha iyi \u201cmarkalama\u201d \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rman\u0131n yan\u0131 s\u0131ra insanlar\u0131n vergilerini \u00f6demelerini sa\u011flamak, kamusal sa\u011fl\u0131k sistemlerini iyile\u015ftirmek veya kad\u0131nlar\u0131 teknoloji sekt\u00f6rlerinde kariyer yapmaya te\u015fvik etmek gibi pek \u00e7ok toplumsal meselede de bir \u00e7\u00f6z\u00fcm sunabilir. Sutherland\u2019\u0131n karar verme \u00fczerine bu \u015fa\u015f\u0131rt\u0131c\u0131 ve etkileyici yolculu\u011fu ya\u015fam\u0131n i\u015f de dahil her alan\u0131 i\u00e7in \u00e7ok de\u011ferli derslerle dolu.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcm k\u00f6r tad\u0131m testlerinde s\u0131n\u0131fta kalan, tad\u0131n\u0131 kimsenin be\u011fenmedi\u011fi Red Bull neden bu kadar pop\u00fcler? \u0130\u015f d\u00fcnyas\u0131 balar\u0131lar\u0131ndan ne dersler \u00e7\u0131karabilir? Futboldaki penalt\u0131 at\u0131\u015flar\u0131 bize risk<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364,12376],"product_tag":[],"class_list":{"0":"post-741402","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"product_cat-kisisel-gelisim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kapital-kitaplari","10":"pa_yazar-rory-sutherland","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/741402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=741402"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=741402"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=741402"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=741402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}