Postmodern Pazarlamay\u0131 Anlamak kitab\u0131n\u0131n yazar\u0131 Prof. Dr. Yavuz Odaba\u015f\u0131\u2019n\u0131n ikinci kitab\u0131\u201cPostmodern Pazarlama Yorumlar\u0131\u201d, The Kitap Yay\u0131nlar\u0131 etiketiyle pazarlama alan\u0131na ilgiduyan okurlar i\u00e7in raflarda yerini ald\u0131.Pazarlama \u00fczerine yapm\u0131\u015f oldu\u011fu \u00e7ok say\u0131da ara\u015ft\u0131rmayla \u00fclkemizde bu sekt\u00f6re y\u00f6n veren\u00f6nemli akademisyenlerden biri olan Prof. Dr. Yavuz Odaba\u015f\u0131, daha \u00f6nce PostmodernPazarlamay\u0131 Anlamak kitab\u0131nda derlenen ve olduk\u00e7a ilgi g\u00f6ren yaz\u0131lar\u0131na PostmodernPazarlama Yorumlar\u0131 ile devam ediyor. \u00c7e\u015fitli ulusal gazete ve dergilerde yay\u0131mlanm\u0131\u015fyaz\u0131lar\u0131ndan olu\u015fan bu se\u00e7kide de yazar, g\u00fcn\u00fcm\u00fcz\u00fcn en yeni pazarlama y\u00f6ntemlerineodaklan\u0131yor.Toplumlar s\u00fcrekli bir de\u011fi\u015fim halindeyken ve her yeni \u00e7a\u011f\u0131n kendi de\u011ferleri ve ruhu olu\u015furken,pazarlaman\u0131n bu de\u011fi\u015fimin d\u0131\u015f\u0131nda kalmas\u0131 d\u00fc\u015f\u00fcn\u00fclemez. \u201cPostmodern\u201d olarak tan\u0131mlanan\u00e7a\u011f\u0131m\u0131zda teknolojinin i\u00e7ine do\u011fmu\u015f bir ku\u015fak (Z ku\u015fa\u011f\u0131) h\u00e2kim hale gelirken, pazarlamasekt\u00f6r\u00fc bu ku\u015fa\u011f\u0131 yakalamak i\u00e7in neler yap\u0131yor? K\u00fcreselle\u015fmenin, dijitalle\u015fmenin, \u00e7evrebilincininin ve bilin\u00e7li fark\u0131ndal\u0131\u011f\u0131n \u00f6nde gelen de\u011ferler oldu\u011fu postmodern d\u00fcnyam\u0131zdat\u00fcketicinin taleplerine nas\u0131l kar\u015f\u0131l\u0131k veriliyor? Peki, t\u00fcm d\u00fcnyay\u0131 kas\u0131p kavuran pandemipazarlama d\u00fcnyas\u0131n\u0131 nas\u0131l \u015fekillendirdi ve de\u011fi\u015ftirdi?Bu ve bunun gibi pek \u00e7ok \u00f6nemli sorunun cevab\u0131n\u0131n arand\u0131\u011f\u0131 Postmodern Pazarlama Yorumlar\u0131,pazarlama, ekonomi ve ileti\u015fim alanlar\u0131na ilgi duyan okuyucular\u0131n merakla ve zevkle okuyaca\u011f\u0131bir kitap.Yazar Hakk\u0131nda:Prof. Dr. Yavuz Odaba\u015f\u0131 Ankara \u0130ktisadi ve Ticari \u0130limler Akademisi\u2019nde lisans, A.\u0130.T.A. \u0130\u015fletme Y\u00f6netimiEnstit\u00fcs\u00fc\u2019nde y\u00fcksek lisans, ABD North Texas State University\u2019de MBA, ABD United States InternationalUniversity\u2019de pazarlama alan\u0131nda doktora e\u011fitimini tamamlam\u0131\u015ft\u0131r. Kayseri Erciyes \u00dcniversitesi ve Anadolu\u00dcniversitesi\u2019nde akademisyenlik yapm\u0131\u015ft\u0131r. Yazar\u0131n pazarlama \u00fczerine yay\u0131mlanan 16\u2019s\u0131 uluslararas\u0131 olmak \u00fczeretoplam 34 makale ve bildirisi vard\u0131r. Pazarlama dergilerinde ve ulusal gazetelerde 100\u2019\u00fc a\u015fk\u0131n makalesi bulunanyazar, 20 y\u0131la yak\u0131n s\u00fcredir pazarlamaya y\u00f6nelik e\u011fitimler vermektedir. Pazarlama sekt\u00f6r\u00fc ad\u0131na yapm\u0131\u015f oldu\u011fu \u00e7oksay\u0131da ara\u015ft\u0131rma sayesinde \u00fclkemizde sekt\u00f6re y\u00f6n veren \u00f6nemli akademik isimlerden birisi olmu\u015ftur. Pazarlamay\u00f6netimi, t\u00fcketici davran\u0131\u015flar\u0131 ile turizm, sa\u011fl\u0131k, havayolu pazarlamas\u0131 gibi bir\u00e7ok konuda y\u00fcksek lisans e\u011fitimlerivermi\u015ftir. Pazarlama alan\u0131nda kitaplar\u0131 bulunan Odaba\u015f\u0131, 2016 y\u0131l\u0131nda emekli olmu\u015ftur.<\/p>\n","protected":false},"excerpt":{"rendered":"
Postmodern Pazarlamay\u0131 Anlamak kitab\u0131n\u0131n yazar\u0131 Prof. Dr. Yavuz Odaba\u015f\u0131\u2019n\u0131n ikinci kitab\u0131\u201cPostmodern Pazarlama Yorumlar\u0131\u201d, The Kitap Yay\u0131nlar\u0131 etiketiyle pazarlama alan\u0131na ilgiduyan okurlar i\u00e7in raflarda yerini ald\u0131.Pazarlama \u00fczerine [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[20333,13043],"product_tag":[],"class_list":{"0":"post-740480","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-ekonomi","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-yavuz-odabasi","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/740480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=740480"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=740480"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=740480"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=740480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}