K\u00fcreselle\u015fme ile birlikte s\u0131n\u0131rlar\u0131n ortadan kalkmas\u0131 i\u015fletmelerin rekabet edecekleri firma say\u0131s\u0131n\u0131n ve baz\u0131 firmalar\u0131n rekabet g\u00fcc\u00fcn\u00fcn artmas\u0131na neden olmu\u015ftur.K\u00fcresel rekabet ortam\u0131nda b\u00fcy\u00fck i\u015fletmeler \u00d6l\u00e7ek ekonomilerinden yararlanarak maliyet tasarrufuna gitmekte ve maliyet avantaj\u0131 ile rekabet g\u00fcc\u00fc elde etmektedirler.\u0130\u015fletmelerdekiik\u00fcresel rekabetiortam\u0131nda ayakta kalabilmekii\u00e7in fakl\u0131 ve yeni olan\u0131 \u00fcretmek zorundad\u0131rlar. Rekabet ortam\u0131ndaki bu de\u011fi\u015fimii\u015fletmelerin inovasyona olan ilgilerini art\u0131rm\u0131\u015f ve \u00e7\u00d6z\u00fcmiyollar\u0131 arama konusundaiharekete ge\u00e7melerine sebepiolmu\u015ftur. B\u00fcy\u00fck olan ve \u00d6l\u00e7ekiekonomisinden yararlanan i\u015fletmelerleirekabet edebilmek i\u00e7in; k\u00fc\u00e7\u00fckive esnek olma, yeniliklere \u00e7abuk adapte olabilmeive m\u00fc\u015fteri tercihlerindekiide\u011fi\u015fimi b\u00fcy\u00fck firmalara nazaran dahai\u00e7abuk kar\u015f\u0131layabilmei\u00d6zelli\u011fi ile i\u015fletmeler rekabetiortam\u0131nda ya\u015famlar\u0131n\u0131 s\u00fcrd\u00fcrmeyei\u00e7al\u0131\u015fmaktad\u0131rlar. B\u00fcy\u00fcki\u00d6l\u00e7ekli i\u015fletmelereirakip olan KOB\u0130lsquo;ler, m\u00fc\u015fteriiihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamayaiy\u00d6nelik \u00d6zyetenekleriniigeli\u015ftirmek; \u00fcr\u00fcnlerinde, s\u00fcre\u00e7lerinde, pazarlama teknikleri ile organizasyonel yap\u0131lar\u0131ndaiinovasyonaigitmek zorundaikalm\u0131\u015flard\u0131r.\u00e7al\u0131\u015fman\u0131n amac\u0131, i\u015fletmelerin rekabetiortam\u0131ndai\u00d6zyetenek belirleme stratejilerine verdiklerii\u00d6nem ve buiyetenekleri geli\u015ftirirken uygulad\u0131klar\u0131 inovasyonit\u00fcrlerini tespit etmeye y\u00d6neliktir.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fcreselle\u015fme ile birlikte s\u0131n\u0131rlar\u0131n ortadan kalkmas\u0131 i\u015fletmelerin rekabet edecekleri firma say\u0131s\u0131n\u0131n ve baz\u0131 firmalar\u0131n rekabet g\u00fcc\u00fcn\u00fcn artmas\u0131na neden olmu\u015ftur.K\u00fcresel rekabet ortam\u0131nda b\u00fcy\u00fck i\u015fletmeler \u00d6l\u00e7ek ekonomilerinden yararlanarak [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12566],"product_tag":[],"class_list":{"0":"post-739502","1":"product","2":"type-product","3":"status-publish","5":"product_cat-egitim","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-platanus-publishing","9":"pa_yazar-hasan-bardakci","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/739502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=739502"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=739502"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=739502"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=739502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}