\u015eirketinizi gelece\u011fe ta\u015f\u0131yacak do\u011fru strateji nedir? Strateji konusunda h\u00e2kim anlay\u0131\u015f, ba\u015far\u0131n\u0131n benzersiz, uzun s\u00fcre korunan bir rekabet avantaj\u0131yla elde edilece\u011fiydi. Ama art\u0131k bir\u00e7ok \u015firket a\u00e7\u0131s\u0131ndan bu ge\u00e7erli de\u011fil. \u015eirketlerin art\u0131k ge\u00e7ici avantaj kavram\u0131n\u0131 benimseyerek s\u00fcrekli yeni stratejik inisiyatifler ba\u015flatmay\u0131, h\u0131zla olu\u015fturulan ve ayn\u0131 h\u0131zla terk edilen avantajlar portf\u00f6y\u00fc olu\u015fturmay\u0131 \u00f6\u011frenmesi gerekiyor. Michael E. Porter, A.G. Lafley ve Clayton M. Christensen gibi \u00f6nde gelen uzmanlar\u0131n Harvard Business Review\u2019den derlenen makalelerini bir araya getiren, bu uzmanlar\u0131n de\u011ferli fikirlerinden ilham alman\u0131z\u0131 sa\u011flayacak Strateji 2, yeni rakiplerle en do\u011fru \u015fekilde sava\u015fman\u0131za ve \u015firketiniz i\u00e7in en iyi stratejiyi belirlemenize yard\u0131mc\u0131 olacak. HBR\u2019s 10 Must Reads, hem yeni hem de deneyimli y\u00f6neticiler i\u00e7in muazzam bir kaynak niteli\u011finde. Kendilerinin ve \u015firketlerinin b\u00fcy\u00fcmesi i\u00e7in b\u00fcy\u00fck fikirler pe\u015finde ko\u015fan y\u00f6neticilerin daha fazla terlemesine gerek kalmad\u0131. HBR\u2019s 10 Must Reads, her y\u00f6neticinin bilmesi gereken en \u00f6nemli konulara odaklan\u0131yor. Harvard Business Review\u2019in y\u00fczlerce makalesi aras\u0131ndan se\u00e7ilen Strateji 2, zamana meydan okuyan fikirlerle g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131n\u0131n yoluna \u0131\u015f\u0131k tutuyor. Sayg\u0131lar\u0131m\u0131zla,<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eirketinizi gelece\u011fe ta\u015f\u0131yacak do\u011fru strateji nedir? Strateji konusunda h\u00e2kim anlay\u0131\u015f, ba\u015far\u0131n\u0131n benzersiz, uzun s\u00fcre korunan bir rekabet avantaj\u0131yla elde edilece\u011fiydi. Ama art\u0131k bir\u00e7ok \u015firket a\u00e7\u0131s\u0131ndan bu [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-738018","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-optimist-yayin-dagitim","10":"pa_yazar-optimist-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/738018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=738018"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=738018"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=738018"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=738018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}