Ba\u015far\u0131l\u0131 \u015firketler insanlar\u0131n ellerinden b\u0131rakamad\u0131\u011f\u0131 \u00fcr\u00fcnleri nas\u0131l yarat\u0131yor? Neden baz\u0131 \u00fcr\u00fcnler dikkatimizi \u00e7ekerken di\u011ferleri ba\u015far\u0131s\u0131z oluyor? S\u0131rf al\u0131\u015fkanl\u0131ktan dolay\u0131 belirli \u015feylerle me\u015fgul olmam\u0131z\u0131 sa\u011flayan nedir? Nir Eyal bu sorular\u0131 (ve daha fazlas\u0131n\u0131) \u201cKanca Modeli\u201d ad\u0131n\u0131 verdi\u011fi, \u00fcr\u00fcnlere uyguland\u0131\u011f\u0131nda m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ustaca te\u015fvik eden d\u00f6rt ad\u0131ml\u0131 bir s\u00fcre\u00e7 ile a\u00e7\u0131kl\u0131yor. Ard\u0131\u015f\u0131k “ba\u011flant\u0131 d\u00f6ng\u00fcleri” sayesinde bu \u00fcr\u00fcnler, maliyetli reklamlara veya agresif mesajlara ba\u011fl\u0131 kalmadan insanlar\u0131n tekrar tekrar geri gelmelerini sa\u011fl\u0131yor. Kancaya Tak\u0131l\u0131nca: Al\u0131\u015fkanl\u0131k Yaratan \u00dcr\u00fcnler Nas\u0131l Geli\u015ftirilir? \u00fcr\u00fcn y\u00f6neticileri, tasar\u0131mc\u0131lar, pazarlamac\u0131lar, giri\u015fimciler ve \u00fcr\u00fcnlerin davran\u0131\u015flar\u0131m\u0131z\u0131 nas\u0131l etkiledi\u011fini anlamaya \u00e7al\u0131\u015fan herkes i\u00e7in yaz\u0131lm\u0131\u015f, kal\u0131c\u0131 kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 yaratmak ve insanlar\u0131n sevdi\u011fi \u00fcr\u00fcnler geli\u015ftirmek i\u00e7in uygulanabilir ad\u0131mlar\u0131n yer ald\u0131\u011f\u0131 bir k\u0131lavuz. \u201cAk\u0131ll\u0131 telefon sahiplerinin yu\u0308zde 79\u2019u her sabah uyand\u0131ktan sonra 15 dakika i\u00e7inde mutlaka cihazlar\u0131n\u0131 kontrol ediyor. Amerikal\u0131lar\u0131n tam olarak u\u0308\u00e7te biri cep telefonlar\u0131n\u0131 kaybetmektense seksten vazge\u00e7ebileceklerini s\u00f6yl\u00fcyor. \u0130nsanlar telefonlar\u0131na gu\u0308nde 34 kez g\u00f6z at\u0131yor, ancak sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131 bu al\u0131\u015fkanl\u0131\u011f\u0131n gu\u0308nde 150 kez gibi insan\u0131 hayrete du\u0308\u015fu\u0308recek kadar yu\u0308ksek bir rakama ula\u015fabilece\u011fine inan\u0131yor\u2026 Kabul edin: hepimiz KANCAYA TAKILDIK.\u201d \u201cM\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 \u00f6nemseyen herkesin okumas\u0131 gereken bir kitap.\u201d \u2014Eric Ries, Yal\u0131n Startup kitab\u0131n\u0131n yazar\u0131 \u201cKancaya Tak\u0131l\u0131nca size yeni nesil \u00fcr\u00fcnler i\u00e7in bir yol haritas\u0131 \u00e7iziyor. Bu kitab\u0131 okuyun ya da kancaya tak\u0131lan ki\u015fi olmaya devam edin.\u201d \u2014Matt Mullenweg, WordPress\u2019in Kurucusu “\u00dcr\u00fcn geli\u015ftirme konusunda somut tavsiyeler ve hik\u00e2yelerle Kancaya Tak\u0131l\u0131nca, kullan\u0131c\u0131lar\u0131n onsuz ya\u015fayamayacaklar\u0131ndan hen\u00fcz haberdar olmad\u0131\u011f\u0131 bir \u015feyin nas\u0131l yarat\u0131laca\u011f\u0131na dair dikkate de\u011fer bir anlat\u0131.” \u2014Publisher’s Weekly <\/p>\n","protected":false},"excerpt":{"rendered":"
Ba\u015far\u0131l\u0131 \u015firketler insanlar\u0131n ellerinden b\u0131rakamad\u0131\u011f\u0131 \u00fcr\u00fcnleri nas\u0131l yarat\u0131yor? Neden baz\u0131 \u00fcr\u00fcnler dikkatimizi \u00e7ekerken di\u011ferleri ba\u015far\u0131s\u0131z oluyor? S\u0131rf al\u0131\u015fkanl\u0131ktan dolay\u0131 belirli \u015feylerle me\u015fgul olmam\u0131z\u0131 sa\u011flayan nedir? Nir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-737016","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-nova-kitap","10":"pa_yazar-nir-eyal","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/737016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=737016"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=737016"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=737016"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=737016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}