\u201cJason\u2019\u0131n ekibimizle birlikte \u00e7al\u0131\u015fmas\u0131, m\u00fc\u015fterilerimizle nas\u0131l ileti\u015fim kuraca\u011f\u0131m\u0131z ve farkl\u0131 ku\u015faklardan \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 nas\u0131l y\u00f6netece\u011fimiz konular\u0131nda derin bir etki yaratt\u0131.\u201d Steven Williams, PepsiCo Foods Kuzey Amerika CEO\u2019su\u201cZ Ku\u015fa\u011f\u0131 Ekonomisi geleceklerini Z Ku\u015fa\u011f\u0131yla g\u00fc\u00e7lendirmek isteyen CEO\u2019lar\u0131n, y\u00f6netim kurulu \u00fcyelerinin ve yenilik\u00e7ilerin tam da okumalar\u0131 gereken bir eser. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 ve m\u00fc\u015fteri sadakati aras\u0131nda nas\u0131l ba\u011flant\u0131 kurulaca\u011f\u0131na ve olu\u015fturulaca\u011f\u0131na dair net ve de\u011ferli bir yol haritas\u0131 sunuyor.\u201d Betsy Atkins, Volvo Car AB, Wynn Resorts ve Oyo\u2019nun Y\u00f6netim Kurulu \u00dcyesi \u201cDenise ve Jason\u2019\u0131 dinleyin! Yeni \u015feyler yaratan herkes, her lider ve her ebeveyn bu kitab\u0131 okumal\u0131. E\u011flence ve k\u00fclt\u00fcr d\u00fcnyas\u0131n\u0131n \u00f6n saflar\u0131nda yer alan biri olarak Z Ku\u015fa\u011f\u0131 Ekonomisi\u2019ni \u015fiddetle tavsiye ediyorum.\u201d Kenan Thompson, Saturday Night Live Show Z Ku\u015fa\u011f\u0131 her \u015feyi de\u011fi\u015ftiriyor. G\u00fcn\u00fcm\u00fcz\u00fcn i\u015fletmeleri ise onlara ayak uydurmaya \u00e7al\u0131\u015f\u0131yor: Reklam kampanyalar\u0131, pazarlama ve tan\u0131t\u0131m bu yeni ku\u015fak i\u00e7in art\u0131k normal gelen y\u00f6ntemlerle yap\u0131l\u0131yor. \u00dcstelik art\u0131k i\u015f hayat\u0131na da kat\u0131l\u0131yorlar! Z Ku\u015fa\u011f\u0131 kendilerinden \u00f6nceki ku\u015faklardan tamamen farkl\u0131 bir \u015fekilde, teknolojik geli\u015fmelerin tam ortas\u0131nda yeti\u015fti. B\u00fct\u00fcn hayatlar\u0131 boyunca \u00f6nlerinde diz\u00fcst\u00fc, tablet bilgisayar veya cep telefonu ekranlar\u0131 oldu ve al\u0131\u015fveri\u015ften e\u011fitime, e\u011flenceden ileti\u015fime kadar her \u015feyi buradan ger\u00e7ekle\u015ftiriyorlar. \u00d6nceleri i\u015f d\u00fcnyas\u0131n\u0131n sadece hedef kitlesi olan Z ku\u015fa\u011f\u0131 art\u0131k bu d\u00fcnyan\u0131n akt\u00f6r\u00fc haline geliyor. Peki ama onlara g\u00f6re tasarlanmam\u0131\u015f bu d\u00fcnyada kendilerine nas\u0131l yer bulacaklar? Bug\u00fcn\u00fcn b\u00fcy\u00fck firmalar\u0131, holdingleri, fabrikalar\u0131, ma\u011fazalar\u0131 g\u00fcn ge\u00e7tik\u00e7e daha \u00e7ok Z Ku\u015fa\u011f\u0131ndan eleman al\u0131m\u0131 yap\u0131yor ve i\u015fletmelerini bu yeni personellerine g\u00f6re d\u00f6n\u00fc\u015ft\u00fcrmek zorunlulu\u011fu duyuyorlar. Uzla\u015fma sa\u011flamak ad\u0131na iki taraf da tavizler veriyor ancak orta ve uzun vadede ya\u015fanan bu d\u00f6n\u00fc\u015f\u00fcm tamamen Z ku\u015fa\u011f\u0131n\u0131n lehine olacak gibi duruyor. Z Ku\u015fa\u011f\u0131 Ekonomisi binlerce gen\u00e7le yap\u0131lan g\u00f6r\u00fc\u015fmeler sonucunda bir \u201cku\u015fak modeli\u201d ortaya koyuyor. Y\u00f6neticiler i\u00e7in k\u0131lavuz niteli\u011findeki bu kitap Z Ku\u015fa\u011f\u0131n\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na, marka se\u00e7imlerine, e\u011fitim, \u00e7al\u0131\u015fma ve hatta emeklilik planlar\u0131na kadar \u00e7ok \u00e7e\u015fitli konularda neler d\u00fc\u015f\u00fcnd\u00fcklerini ve nas\u0131l aksiyonlar ald\u0131klar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Ku\u015fak De\u011fi\u015fimleri Merkezi (The Center for Generational Kinetics) kurucular\u0131 Dr. Denise Villa ve Jason Dorsey, yapt\u0131klar\u0131 onlarca ara\u015ft\u0131rmadan ve y\u00fczlerce firmaya verdikleri dan\u0131\u015fmanl\u0131k hizmetinden yola \u00e7\u0131karak kaleme ald\u0131klar\u0131 bu kitapta Z Ku\u015fa\u011f\u0131 kimdir; i\u015fverenler, pazarlamac\u0131lar ve sat\u0131\u015f y\u00f6neticileri neleri bilmeli; ve de en \u00f6nemlisi, liderler \u015fimdi ne yapmal\u0131 gibi sorulara yan\u0131tlar sunuyor. Kesin olarak s\u00f6ylenebilecek tek \u015fey ise \u015fu: Z Ku\u015fa\u011f\u0131 i\u015f d\u00fcnyas\u0131n\u0131n gelece\u011fini de\u011fi\u015ftirecek! Z Ku\u015fa\u011f\u0131 Ekonomisi yeni gelen ku\u015fa\u011f\u0131 anlayabilmek, g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda nerede konumlanabileceklerini kestirebilmek, ne gibi f\u0131rsatlar sunduklar\u0131n\u0131 ve girdikleri ortamlarda nas\u0131l de\u011fi\u015fiklikler ve d\u00f6n\u00fc\u015f\u00fcmler ger\u00e7ekle\u015ftirebileceklerini kavrayabilmek ad\u0131na gelece\u011fi hedefleyen y\u00f6neticilerin ve liderlerin \u0131skalamams\u0131 gereken bir rehber kitap.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cJason\u2019\u0131n ekibimizle birlikte \u00e7al\u0131\u015fmas\u0131, m\u00fc\u015fterilerimizle nas\u0131l ileti\u015fim kuraca\u011f\u0131m\u0131z ve farkl\u0131 ku\u015faklardan \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 nas\u0131l y\u00f6netece\u011fimiz konular\u0131nda derin bir etki yaratt\u0131.\u201d Steven Williams, PepsiCo Foods Kuzey Amerika CEO\u2019su\u201cZ [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-736731","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kronik-kitap","10":"pa_yazar-jason-dorsey-denise-villa","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/736731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=736731"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=736731"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=736731"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=736731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}