D\u00dcNYACA \u00dcNL\u00dc B\u0130R L\u00dcKS MARKA, F\u0130NANSAL KURUNTULAR, B\u0130TMEK B\u0130LMEYEN A\u0130LE KAVGALARI, SANSASYONEL B\u0130R C\u0130NAYET\u2026 The Economist taraf\u0131ndan y\u0131l\u0131n en iyi kitaplar\u0131ndan biri se\u00e7ilen ve Riddley Scott’\u0131n filme uyarlad\u0131\u011f\u0131 Gucci Hanedan\u0131, bir moda devinin par\u0131lt\u0131l\u0131, entrika dolu y\u00fckseli\u015fini, d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ve yeniden dirili\u015fini ayr\u0131nt\u0131l\u0131 bir \u015fekilde i\u015flerken, Gucci ailesinin trajedilerle dolu hik\u00e2yesini de g\u00f6zler \u00f6n\u00fcne seriyor. 1993 y\u0131l\u0131nda bu l\u00fcks marka Maurizio Gucci’nin k\u00f6t\u00fc kararlar\u0131 ve savurganl\u0131k a\u015fk\u0131yla k\u00f6r\u00fcklenen bir iflas\u0131n e\u015fi\u011findeydi. \u0130ki y\u0131l sonra, efsanevi moda hanedan\u0131n\u0131n v\u00e2risi Milano\u2019da \u00f6ld\u00fcr\u00fcld\u00fc. 1998\u2019de, bas\u0131n\u0131n \u201cKara Dul\u201d ad\u0131n\u0131 takt\u0131\u011f\u0131 eski e\u015fi Patrizia Reggiani Martinelli cinayeti azmettirmekten 29 y\u0131l hapis cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131. Patrizia, eski kocas\u0131n\u0131 harcamalar\u0131 kontrolden \u00e7\u0131kt\u0131\u011f\u0131 i\u00e7in mi \u00f6ld\u00fcrm\u00fc\u015ft\u00fc? Bunu Maurizio, g\u00f6z kama\u015ft\u0131r\u0131c\u0131 eski sevgilisiyle evlenmeye haz\u0131rland\u0131\u011f\u0131 i\u00e7in mi yapm\u0131\u015ft\u0131? Yoksa bu cinayete hi\u00e7 kar\u0131\u015fmam\u0131\u015f olma ihtimali var m\u0131yd\u0131? “Gucci Hanedan\u0131, b\u00fcy\u00fck ve ba\u015far\u0131l\u0131 aile \u015firketlerinin bile profesyonel y\u00f6netim ve yabanc\u0131 sermaye olmadan nas\u0131l ayakta kalamayaca\u011f\u0131n\u0131 ve \u015firketin sat\u0131\u015f\u0131n\u0131n sadece mant\u0131kl\u0131 de\u011fil, ayn\u0131 zamanda ka\u00e7\u0131n\u0131lmaz olabilece\u011fini a\u00e7\u0131k\u00e7a g\u00f6steren bir aile \u015firketi tarihi.” \u2013Wall Street Journal \u201cRoman gibi okuyaca\u011f\u0131n\u0131z bir i\u015f kitab\u0131… Forden, aile dram\u0131 ve y\u00fcksek finans kar\u0131\u015f\u0131m\u0131n\u0131 lezzetli ve karma\u015f\u0131k bir anlat\u0131ya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.\u201d \u2013The Economist \u201cY\u0131l\u0131n En \u0130yi Kitab\u0131\u201d “Maurizio Gucci’nin imparatorlu\u011fu ve cinayeti hakk\u0131ndaki bu s\u00fcr\u00fckleyici kitap… modan\u0131n en muhte\u015fem ailesinin ard\u0131ndaki \u00e7irkin ger\u00e7e\u011fi ortaya koyuyor.” \u2013Glamour \u201cD\u00fcnyan\u0131n en b\u00fcy\u00fck l\u00fcks e\u015fya imparatorluklar\u0131ndan birini in\u015fa eden yarat\u0131c\u0131 kaosun ve onu neredeyse yok eden bencillik, \u015fiddetli aile \u00e7at\u0131\u015fmas\u0131 ve beceriksizli\u011fin s\u00fcr\u00fckleyici hik\u00e2yesi.\u201d \u2013Bloomberg “Moda hi\u00e7 bu kadar dramatik ve tehlikeli olmam\u0131\u015ft\u0131. Gucci ailesinin \u00fc\u00e7 neslinin destan\u0131 Milano’da infaz tarz\u0131 bir cinayetle ba\u015fl\u0131yor ve zaman\u0131m\u0131z\u0131n en s\u0131cak moda etiketlerinden birinin d\u00fcnyas\u0131na giriyor. Bir grup a\u00e7g\u00f6zl\u00fc, didi\u015fen Gucci’nin, GG’yi mokasenle e\u015fanlaml\u0131 hale getiren imparatorlu\u011fun kontrol\u00fcn\u00fc nas\u0131l kaybetti\u011finin hik\u00e2yesi.” \u2013Teri Agins, The End of Fashion’\u0131n yazar\u0131 “Cazibe, a\u00e7g\u00f6zl\u00fcl\u00fck, stil ve \u00e7ok, \u00e7ok iyi deri \u00fcr\u00fcnler \u2013 daha ne isteyebilirsiniz (y\u00fczde 30 indirim d\u0131\u015f\u0131nda)?” \u2013Michael Gross Model ve 740 Park kitaplar\u0131n\u0131n yazar\u0131 <\/p>\n","protected":false},"excerpt":{"rendered":"
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