Herkes s\u00fcrekli olarak bizi bir konuda ikna etmeye \u00e7al\u0131\u015f\u0131yor: politikac\u0131lar, reklamc\u0131lar, medya ve en \u00f6nemlisi de yak\u0131n \u00e7evremiz. Retorik sanat\u0131n\u0131 do\u011fru \u00f6\u011frendi\u011finiz takdirde konu\u015fmalar\u0131n y\u00f6n\u00fcn\u00fc belirleyebilir, tart\u0131\u015fmalar\u0131 kendi lehinize \u00e7evirebilirsiniz.Terfi al\u0131rken, sat\u0131\u015f yaparken, m\u00fc\u015fteri kazan\u0131rken, bir toplulu\u011fu sizinle taraf olmaya te\u015fvik ederken, se\u00e7imlerinizi kabul ettirirken k\u0131sacas\u0131 bu kitab\u0131 hayat\u0131n her alan\u0131nda kullanabileceksiniz.Bu kitapta;Manip\u00fcle oldu\u011funuzu anlamay\u0131 kolayla\u015ft\u0131ran yalan dedekt\u00f6rlerini\u0130nsanlar\u0131 onlarla ayn\u0131 \u00e7izgide oldu\u011funuza inand\u0131racak \u015fifreli diliFarkl\u0131 ikna durumlar\u0131nda c\u00fcmlelerin hangi zaman formunda (ge\u00e7mi\u015f-\u015fimdiki-gelecek) ifade edilmesi gerekti\u011finive \u00e7ok daha fazlas\u0131n\u0131 bulacaks\u0131n\u0131z.D\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketlerinde, Amerika\u2019n\u0131n hat\u0131r\u0131 say\u0131l\u0131r \u00fcniversitelerinde, NASA\u2019da ve Pentagon\u2019da ikna \u00fczerine seminerler veren Jay Heinrichs, bu kitab\u0131nda g\u00fcncel ve ger\u00e7ek \u00f6rneklerle ikna psikolojisinin derinliklerine iniyor. \u00dcnl\u00fc d\u00fc\u015f\u00fcn\u00fcrler, konu\u015fmac\u0131lar ve hatta kurgu karakterlerle, \u00f6fkeye yer vermeden tart\u0131\u015f\u0131rken nas\u0131l ikna edici olabilece\u011finizi a\u00e7\u0131kl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Herkes s\u00fcrekli olarak bizi bir konuda ikna etmeye \u00e7al\u0131\u015f\u0131yor: politikac\u0131lar, reklamc\u0131lar, medya ve en \u00f6nemlisi de yak\u0131n \u00e7evremiz. Retorik sanat\u0131n\u0131 do\u011fru \u00f6\u011frendi\u011finiz takdirde konu\u015fmalar\u0131n y\u00f6n\u00fcn\u00fc belirleyebilir, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364,12376],"product_tag":[],"class_list":{"0":"post-734469","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"product_cat-kisisel-gelisim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-diyojen-yayincilik","10":"pa_yazar-jay-heinrichs","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/734469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=734469"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=734469"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=734469"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=734469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}