Bu kitapta; strateji, liderlik ve pazarlaman\u0131n ne oldu\u011funu ve aile \u015firketlerinin sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesi i\u00e7in bu \u00fc\u00e7l\u00fcn\u00fcn tek hedefe y\u00f6nelik nas\u0131l odaklanaca\u011f\u0131n\u0131 anlatt\u0131m. Bu odaklanman\u0131n aile \u015firketleri i\u00e7in ya\u015famsal oldu\u011fu inanc\u0131nday\u0131m.T\u00fcfek ile ate\u015f ederken, g\u00f6z-gez-arpac\u0131\u011f\u0131 \u00fcst \u00fcste \u00e7ak\u0131\u015ft\u0131rman\u0131z gerekir. Ba\u015fka t\u00fcrl\u00fc hedefi vuramazs\u0131n\u0131z. T\u00fcfe\u011fin bir\u00e7ok ba\u015fka par\u00e7as\u0131 da vard\u0131r ama hedefi vurmak hepsinden \u00f6nce, \u201cg\u00f6z-gez-arpac\u0131ktan\u201d ge\u00e7er. \u015eirketin ba\u015far\u0131s\u0131nda da etkili olan bir\u00e7ok konu vard\u0131r. Ancak bunlar\u0131n hi\u00e7birisi; strateji, liderlik ve pazarlaman\u0131n \u00fcst \u00fcste ayn\u0131 hedefte \u00e7ak\u0131\u015ft\u0131r\u0131lmas\u0131 kadar \u00f6nemli de\u011fildir. Bu \u00fc\u00e7l\u00fc tek bir noktaya odaklanmazsa, hedefi vuramazs\u0131n\u0131z. Aile i\u015fletmenizi nesiller boyu b\u00fcy\u00fcyen bir rotaya sokmak istiyorsan\u0131z \u201cStrateji-Liderlik-Pazarlama\u201d \u00fc\u00e7l\u00fcs\u00fcn\u00fc b\u00fct\u00fcnsel y\u00f6netip, tek bir hedefe do\u011frultmal\u0131s\u0131n\u0131z.Size bu kitapta \u00f6nerdiklerim az ya da \u00e7ok de\u011fi\u015fmenizi gerektirir. Bu de\u011fi\u015fim size zorlayacak bir yolculuktur. Bedel \u00f6deyeceksiniz. De\u011fi\u015fimin ilk ad\u0131m\u0131, kendi \u00f6z disiplininizi art\u0131rmak olacakt\u0131r.Jack Welch diyor ki, \u201c\u0130\u015f-ya\u015fam dengesi diye bir \u015fey yoktur. \u0130\u015f ve ya\u015famda tercihler ve bu tercihlerin sonu\u00e7lar\u0131 vard\u0131r\u201d. Siz de ya hakk\u0131n\u0131 vererek y\u00f6netin ya da bunu yapabilecek olanlara yer a\u00e7\u0131n, \u00f6\u011fretin ve destekleyin.\u015eirketlerinizin T\u00fcrkiye\u2019nin size emaneti oldu\u011funu unutmay\u0131n. Para kazanmak i\u015finde de\u011filsiniz, herkesin evlatlar\u0131n\u0131n yar\u0131n\u0131n\u0131 kurmak i\u015findesiniz. Bunu yapman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 olarak bu \u00fclke size kazand\u0131r\u0131yor. \u015eirketinizin en b\u00fcy\u00fck hissedar\u0131, en \u00f6nemli payda\u015f\u0131 T\u00fcrkiye\u2019dir.Dr.Yusuf SonerY\u00f6netim Bilimleri Fak\u00fcltesiSabanc\u0131 \u00dcniversitesi<\/p>\n","protected":false},"excerpt":{"rendered":"
Bu kitapta; strateji, liderlik ve pazarlaman\u0131n ne oldu\u011funu ve aile \u015firketlerinin sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesi i\u00e7in bu \u00fc\u00e7l\u00fcn\u00fcn tek hedefe y\u00f6nelik nas\u0131l odaklanaca\u011f\u0131n\u0131 anlatt\u0131m. Bu odaklanman\u0131n [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-734302","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-siyasal-kitabevi-akademik-kitaplar","10":"pa_yazar-yusuf-soner","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/734302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=734302"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=734302"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=734302"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=734302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}