Medyatikle\u015fme ve pop\u00fclizmin y\u00fckseli\u015fiyle siyasetin siyaset d\u0131\u015f\u0131 i\u00e7eriklerle y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc bir k\u0131s\u0131r d\u00f6ng\u00fc i\u00e7inde ya\u015f\u0131yoruz. Bir yandan sa\u011f pop\u00fclist liderler d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesinde y\u00fckseli\u015fe ge\u00e7mi\u015fken di\u011fer yandan kitleler sinik bir ruh haline b\u00fcr\u00fcn\u00fcyor. \u00d6te yandan yeni medya hem pop\u00fclist s\u00f6ylemlerle m\u00fccadele olanaklar\u0131 yarat\u0131yor hem de onu besleyen ve do\u011fru bilgiye ula\u015fman\u0131n zorla\u015ft\u0131\u011f\u0131 bir ortam yarat\u0131yor. T\u00fcm bu geli\u015fmeler ya\u015fan\u0131rken siyasal ileti\u015fim hem teorik hem pratik olarak se\u00e7im kampanyalar\u0131ndan ibaret g\u00f6r\u00fclen bir alana d\u00f6n\u00fc\u015f\u00fcyor. Siyasetin kendisinden\/\u201cpolitik olandan\u201d uzak salt teknik bir uzmanl\u0131k alan\u0131 olarak g\u00f6r\u00fclmesi siyasetin i\u015fleyi\u015finde hegemonik hale gelirken, alan\u0131n verili ko\u015fullar\u0131 pratikte tek do\u011fruymu\u015f gibi siyaset alan\u0131n\u0131n i\u00e7indeki t\u00fcm eyleyenlere kendisini bu haliyle dayat\u0131yor. Siyasal ileti\u015fimin teorik olarak bir t\u00fcr kampanya ileti\u015fimine, \u00fcstelik de \u201ckazand\u0131ran\/ba\u015far\u0131l\u0131\u201d kampanyalar\u0131n yollar\u0131n\u0131n \u00f6\u011fretildi\u011fi bir ileti\u015fime indirgenmesi de pratikte ya\u015fananlar\u0131 destekleyen bir i\u015flev g\u00f6r\u00fcyor.\u0130\u015fte bu kitap, halihaz\u0131rdaki bu i\u015fleyi\u015fe kar\u015f\u0131 hem teorik hem de pratik anlamda siyasal ileti\u015fim alan\u0131n\u0131n farkl\u0131 bir perspektifle sahiplenilerek \u00e7al\u0131\u015f\u0131lmas\u0131na, kitab\u0131n t\u00fcm yazarlar\u0131n\u0131n duydu\u011fu ihtiya\u00e7la ortaya \u00e7\u0131kt\u0131. Kitap, b\u00f6yle bir dertle hem alandaki teorik \u00e7al\u0131\u015fmalar\u0131n de\u011ferlendirilmesini hem de eklenmesi gereken yeni bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131, s\u00f6ylenmesi gereken yeni s\u00f6zleri alana kazand\u0131rmak i\u00e7in at\u0131lm\u0131\u015f bir ad\u0131md\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Medyatikle\u015fme ve pop\u00fclizmin y\u00fckseli\u015fiyle siyasetin siyaset d\u0131\u015f\u0131 i\u00e7eriklerle y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc bir k\u0131s\u0131r d\u00f6ng\u00fc i\u00e7inde ya\u015f\u0131yoruz. Bir yandan sa\u011f pop\u00fclist liderler d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesinde y\u00fckseli\u015fe ge\u00e7mi\u015fken di\u011fer [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-734300","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-siyasal-kitabevi-akademik-kitaplar","10":"pa_yazar-cigdem-yasemin-unlu-ilker-ozdemir","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/734300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=734300"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=734300"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=734300"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=734300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}