Davran\u0131\u015fsal iktisat okulunun merkezinde karar verme s\u00fcre\u00e7leri, ba\u015fka bir ifadeyle insan davran\u0131\u015f\u0131 vard\u0131r. Bu okul, insan\u0131n karar verme s\u00fcre\u00e7lerini etkileyenleri ortaya koymaya ve bu s\u00fcre\u00e7leri olabildi\u011fince do\u011fru bir bi\u00e7imde yorumlamaya \u00e7al\u0131\u015f\u0131r. Varsay\u0131lan de\u011fil var olan (ya\u015fad\u0131\u011f\u0131m\u0131z d\u00fcnyada kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z) insana odaklan\u0131r ve insan davran\u0131\u015f\u0131n\u0131 anlama ve ge\u00e7mi\u015fe, \u015fimdiye ya da gelece\u011fe dair \u00e7\u0131kar\u0131mda bulunma konusunda olduk\u00e7a kullan\u0131\u015fl\u0131 kavramsal ve y\u00f6ntemsel ara\u00e7lar sunar. Bu anlamda davran\u0131\u015fsal iktisat okulu, di\u011fer iktisat okullar\u0131 ve sosyal bilim alanlar\u0131yla kar\u015f\u0131l\u0131kl\u0131 beslenerek b\u00fct\u00fcnc\u00fcl bir sosyal iktisad\u0131n ortaya \u00e7\u0131kmas\u0131na katk\u0131 sunabilir. Davran\u0131\u015fsal iktisat okulunun di\u011fer iktisat okullar\u0131 ve sosyal bilim alanlar\u0131yla etkile\u015fiminin verimli olabilmesi ise elbette bu okulun temelinin iyi bi\u00e7imde kavranmas\u0131n\u0131 gerektirir. Yani bu okulun kurucu d\u00fc\u015f\u00fcn\u00fcrlerinin bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n, katk\u0131lar\u0131n\u0131n, farkl\u0131l\u0131klar\u0131 ya da benzerliklerinin bilinmesini gerektirir. Bu k\u0131sa kitab\u0131n amac\u0131 davran\u0131\u015fsal iktisat okulunun temelinin iyi bir bi\u00e7imde kavranabilmesine yard\u0131mc\u0131 olmakt\u0131r. Bunun i\u00e7in davran\u0131\u015fsal iktisat okulunun kurucular\u0131 olarak de\u011ferlendirilebilecek George Katona, Herbert A. Simon (Birinci Ku\u015fak Davran\u0131\u015fsal \u0130ktisat\u00e7\u0131lar); Daniel Kahneman – Amos Tversky, Richard H. Thaler\u2019\u0131n (\u0130kinci Ku\u015fak Davran\u0131\u015fsal \u0130ktisat\u00e7\u0131lar) temel \u00e7al\u0131\u015fmalar\u0131 ele al\u0131nm\u0131\u015ft\u0131r. Bu d\u00fc\u015f\u00fcn\u00fcrlerin davran\u0131\u015fsal iktisada katk\u0131lar\u0131 ve yakla\u015f\u0131m farkl\u0131l\u0131klar\u0131 ortaya konmaya \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"
Davran\u0131\u015fsal iktisat okulunun merkezinde karar verme s\u00fcre\u00e7leri, ba\u015fka bir ifadeyle insan davran\u0131\u015f\u0131 vard\u0131r. Bu okul, insan\u0131n karar verme s\u00fcre\u00e7lerini etkileyenleri ortaya koymaya ve bu s\u00fcre\u00e7leri olabildi\u011fince [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[17249,13043],"product_tag":[],"class_list":{"0":"post-734065","1":"product","2":"type-product","3":"status-publish","5":"product_cat-borsa-finans","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-heretik-yayincilik","10":"pa_yazar-eren-kirmizialtin","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/734065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=734065"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=734065"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=734065"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=734065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}