\u0130zledi\u011finiz t\u00fcm reklamlarda saatin 10.10\u2019u g\u00f6sterdi\u011fini hi\u00e7 fark ettiniz mi? Ya da t\u00fcm fastfood restoranlar\u0131n\u0131n logolar\u0131nda k\u0131rm\u0131z\u0131 veya sar\u0131 kulland\u0131\u011f\u0131n\u0131? Baz\u0131 ma\u011fazalar\u0131n da her zaman indirimde oldu\u011funu? Bu detaylar\u0131n fark\u0131nda olmayabilirsiniz, ancak bunlar sizi ba\u015ftan beri etkiliyorlar. Her al\u0131\u015fveri\u015finizde, ekran\u0131 her kayd\u0131rd\u0131\u011f\u0131n\u0131zda veya bir \u015feye her t\u0131klad\u0131\u011f\u0131n\u0131zda, pazarlamac\u0131lar davran\u0131\u015f\u0131n\u0131z\u0131 daha do\u011fru bir \u015fekilde tahmin etme yetene\u011fi kazan\u0131yor. Bug\u00fcnlerde markalar sizin hakk\u0131n\u0131zda sizden daha \u00e7ok \u015fey biliyor. N\u00f6robilimci Matt Johnson ve pazarlama gurusu Prince Ghuman, bilime ve ger\u00e7ek d\u00fcnyadan ilgi \u00e7ekici hik\u00e2yelere dayanarak beyin ile markalar aras\u0131ndaki \u015fa\u015f\u0131rt\u0131c\u0131 ili\u015fkinin derinliklerine dal\u0131yor ve pazarlaman\u0131n zihinsel hayat\u0131m\u0131z\u0131n her y\u00f6n\u00fcne nas\u0131l dokundu\u011funu g\u00f6steriyor. Kararlar\u0131m\u0131z\u0131n kontrol\u00fcn\u00fcn bizde oldu\u011funu d\u00fc\u015f\u00fcnmeyi severiz, ancak ger\u00e7ek \u00e7ok daha karma\u015f\u0131kt\u0131r. K\u00f6r Bak\u0131\u015f, pazarlama s\u00f6z konusu oldu\u011funda size g\u00f6r\u00fclemeyeni g\u00f6rme yetene\u011fi verecek, b\u00f6ylece kendi \u015fartlar\u0131n\u0131za g\u00f6re t\u00fcketebilmenizin yolunu a\u00e7acak. Beyninizin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve markalar\u0131n nas\u0131l beyninize y\u00f6nelik tasar\u0131mlar yapt\u0131\u011f\u0131n\u0131 \u00f6\u011frenecek ve psikolojinizin nas\u0131l etkilendi\u011fini, bunun da t\u00fcketici davran\u0131\u015flar\u0131n\u0131za nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 anlayacaks\u0131n\u0131z. \u201cK\u00f6r Bak\u0131\u015f bize, nihayetinde daha mutlu, daha zengin ve daha sa\u011fl\u0131kl\u0131 olabilmek i\u00e7in ak\u0131ll\u0131 kararlar veren daha ak\u0131ll\u0131 t\u00fcketiciler olmay\u0131 \u00f6\u011fretiyor.\u201d \u2014Adam Alter, Kar\u015f\u0131 Konulamaz\u2019\u0131n yazar\u0131 \u201cPazarlama profesyonellerinin okuyabilece\u011fi en iyi kitaplardan biri.\u201d \u2014The Neuromarketing Science & Business Association \u201cK\u00f6r Bak\u0131\u015f, en iyi markalar\u0131n beynimize s\u0131z\u0131p en iyi gayrimenkul\u00fc nas\u0131l ele ge\u00e7irdi\u011finin titiz bir incelemesi. N\u00f6robilimi, psikolojiyi ve e\u011flenceli hik\u00e2yeleri ustaca bir araya getiren bu kitab\u0131 okumak bir zevk; sizin en ba\u015f\u0131ndan i\u00e7ine alacak ve bitirdi\u011finizde kendinizi daha ak\u0131ll\u0131 hissetmenizi sa\u011flayacak.\u201d \u2014Rich Karlgaard, Forbes \u201cJohnson ve Ghuman, kararlar\u0131m\u0131z\u0131 ve deneyimlerimizi \u015fekillendiren g\u00f6r\u00fcnmez g\u00fc\u00e7leri anlamam\u0131za yard\u0131mc\u0131 olmak i\u00e7in bilim, i\u015f hayat\u0131 ve hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ustaca bir araya getiriyor. Yol boyunca, hepimize, ger\u00e7ekli\u011fin alg\u0131lanmas\u0131yla t\u00fcketicili\u011fin ne kadar i\u00e7 i\u00e7e oldu\u011funu ortaya koyuyorlar.\u201d \u2014Blake Sherwin, Cambridge \u00dcniversitesi \u201cBilimsel \u00e7al\u0131\u015fmalar ile g\u00fcn\u00fcm\u00fcz\u00fcn pazarlama stratejilerinin etkinli\u011fi aras\u0131nda yarat\u0131c\u0131 ve anlaml\u0131 ba\u011flant\u0131lar kuran bu kitap, m\u00fckemmel bir mizah ve titizlik dengesine sahip. K\u00f6r Bak\u0131\u015f, hem bir t\u00fcketici hem de bir insan olarak kendinizi daha iyi anlaman\u0131z\u0131 sa\u011flayacak.\u201d \u2014Natalia C\u00f3rdova, Yale \u00dcniversitesi “K\u00f6r Bak\u0131\u015f, g\u00f6r\u00fcn\u00fc\u015fte basit olan insan sezgisi kavram\u0131n\u0131n alt\u0131nda yatan psikoloji ve n\u00f6robilim aras\u0131ndaki inan\u0131lmaz derecede karma\u015f\u0131k etkile\u015fimler hakk\u0131nda fikir edinmenizin yolunu a\u00e7\u0131yor.” \u2014James Newell, Voyager Capital Genel M\u00fcd\u00fcr\u00fc <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130zledi\u011finiz t\u00fcm reklamlarda saatin 10.10\u2019u g\u00f6sterdi\u011fini hi\u00e7 fark ettiniz mi? Ya da t\u00fcm fastfood restoranlar\u0131n\u0131n logolar\u0131nda k\u0131rm\u0131z\u0131 veya sar\u0131 kulland\u0131\u011f\u0131n\u0131? Baz\u0131 ma\u011fazalar\u0131n da her zaman indirimde [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-733978","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-nova-kitap","10":"pa_yazar-matt-johnson-prince-ghuman","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733978"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733978"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733978"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}