Dijital a\u011flar\u0131n zaman\u0131 ve mek\u00e2n\u0131 a\u015fan yap\u0131s\u0131 sayesinde yeni medyadaki i\u00e7erikler anl\u0131k olarak dola\u015f\u0131ma girmekte ve d\u00fcnyan\u0131n farkl\u0131 yerlerinde ya\u015fayan yeni medya kullan\u0131c\u0131lar\u0131 t\u00fckettikleri ve\/veya \u00fcrettikleri i\u00e7erikler ile ortak bir paydada bulu\u015fabilmektedirler. Hareketli ve dura\u011fan g\u00f6r\u00fcnt\u00fclerin kolayca \u00fcretilebilmesi ve t\u00fcketilebilmesiyle, s\u00f6z konusu i\u00e7eriklerin kullan\u0131c\u0131lar\u0131n olay, ki\u015fi ve olgulara bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 \u015fekillendirme g\u00fcc\u00fc bizleri, yeni medya kullan\u0131c\u0131lar\u0131n\u0131n g\u00f6rsel k\u00fcresel politikalar alan\u0131nda bir \u00f6zne mi yoksa nesne mi oldu\u011fu sorusuna g\u00f6t\u00fcrmektedir. \u201cYeni Medyada G\u00f6rsel K\u00fcresel Politikalar\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmam\u0131z\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131 da tam olarak, yeni medyan\u0131n bu alanda yaratt\u0131\u011f\u0131 de\u011fi\u015fim ve bu de\u011fi\u015fimin mimar\u0131 olan kullan\u0131c\u0131lard\u0131r. Etkile\u015fimli yap\u0131s\u0131 ve multimedya \u00f6zelli\u011fi ile \u00f6n plana \u00e7\u0131kan yeni medya, dura\u011fan ve hareketli g\u00f6r\u00fcnt\u00fcleri anl\u0131k ve h\u0131zl\u0131 bir bi\u00e7imde yerel ve k\u00fcresel \u00f6l\u00e7ekteki kitleler ile bulu\u015fturarak k\u00fcresel \u00e7apta yeni aidiyet ve ifade bi\u00e7imleri yaratmakta ve g\u00f6rsel k\u00fcresel politikalar\u0131 etkilemektedir. S\u00f6z konusu aidiyet ve ifade bi\u00e7imlerinin farkl\u0131 alanlardaki yans\u0131malar\u0131 kitaptaki on bir yaz\u0131da detayl\u0131 \u015fekilde ele al\u0131nm\u0131\u015f ve g\u00fcncel \u00f6rnekler \u00fczerinden tart\u0131\u015f\u0131lm\u0131\u015ft\u0131r. G\u00f6zde Kurt ve \u0130rem \u00c7oban <\/p>\n","protected":false},"excerpt":{"rendered":"
Dijital a\u011flar\u0131n zaman\u0131 ve mek\u00e2n\u0131 a\u015fan yap\u0131s\u0131 sayesinde yeni medyadaki i\u00e7erikler anl\u0131k olarak dola\u015f\u0131ma girmekte ve d\u00fcnyan\u0131n farkl\u0131 yerlerinde ya\u015fayan yeni medya kullan\u0131c\u0131lar\u0131 t\u00fckettikleri ve\/veya \u00fcrettikleri [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-733944","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kalkedon-yayincilik","10":"pa_yazar-gozde-kurt-irem-coban","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733944"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733944"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733944"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}