{"id":733888,"date":"2025-08-27T22:18:27","date_gmt":"2025-08-27T19:18:27","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/dusman-kardesler\/"},"modified":"2026-04-16T02:41:38","modified_gmt":"2026-04-15T23:41:38","slug":"dusman-kardesler","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/dusman-kardesler\/","title":{"rendered":"D\u00fc\u015fman Karde\u015fler"},"content":{"rendered":"<p>Reklam ve pazarlama sekt\u00f6r\u00fcn\u00fcn y\u0131ll\u0131k k\u00fcresel hacmi yakla\u015f\u0131k 2 trilyon dolar. Ve bu dev sekt\u00f6r \u00e7ok b\u00fcy\u00fck, sars\u0131c\u0131 bir de\u011fi\u015fim d\u00f6neminden ge\u00e7iyor. Dijitalle\u015fme, sosyal medya ve k\u00fcresel ekonomik krizle birlikte her \u015fey alt\u00fcst oluyor. Ken Auletta D\u00fc\u015fman Karde\u015fler\u2019de var olma m\u00fccadelesi veren bir sekt\u00f6r\u00fcn \u00f6yk\u00fcs\u00fcn\u00fc anlat\u0131yor. Reklam d\u00fcnyas\u0131n\u0131n en \u00f6nemli oyuncular\u0131n\u0131n odalar\u0131na giriyor, eski topraklar\u0131n yan\u0131 s\u0131ra y\u00fckseli\u015fteki yeni oyuncularla ve g\u00fc\u00e7 simsarlar\u0131yla bir araya geliyor. D\u00fc\u015fman Karde\u015fler hem reklam ve pazarlama alan\u0131ndaki m\u00fcthi\u015f de\u011fi\u015fimlerin i\u00e7y\u00fcz\u00fcn\u00fc anlatt\u0131\u011f\u0131 hem de bunun potansiyel sonu\u00e7lar\u0131n\u0131 ortaya koydu\u011fu i\u00e7in bu alanla ilgilenen herkesin okumas\u0131 gereken bir kitap. Auletta, reklamc\u0131l\u0131k ve pazarlaman\u0131n bu ola\u011fan\u00fcst\u00fc d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc o f\u0131rt\u0131nan\u0131n g\u00f6be\u011findeki insanlar\u0131n hik\u00e2yeleriyle birlikte bizlere ula\u015ft\u0131r\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam ve pazarlama sekt\u00f6r\u00fcn\u00fcn y\u0131ll\u0131k k\u00fcresel hacmi yakla\u015f\u0131k 2 trilyon dolar. Ve bu dev sekt\u00f6r \u00e7ok b\u00fcy\u00fck, sars\u0131c\u0131 bir de\u011fi\u015fim d\u00f6neminden ge\u00e7iyor. Dijitalle\u015fme, sosyal medya ve<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-733888","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-ken-auletta","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733888"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733888"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733888"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}