Size bir haberimiz var: Art\u0131k ger\u00e7e\u011fi \u00e7arp\u0131tmak onu saklaman\u0131z i\u00e7in yeterli de\u011fil. Neyin yeterli oldu\u011funu anlamak i\u00e7in elinizde tuttu\u011funuz kitab\u0131n kapa\u011f\u0131n\u0131 a\u00e7man\u0131z gerek. D\u00fcr\u00fcstl\u00fck \u00c7a\u011f\u0131 i\u015fi ileti\u015fim olan herkesin ba\u015fucu kitab\u0131 olacak.D\u00fcnya de\u011fi\u015fiyor; ileti\u015fim ve halkla ili\u015fkiler de \u00f6yle. B\u00fcy\u00fck hik\u00e2yeleri olan b\u00fcy\u00fck bir \u015firket olmak i\u00e7in \u00f6n\u00fcn\u00fczde s\u0131k\u0131 bir parkur var ve siz art\u0131k k\u0131sa mesafe de\u011fil, maraton ko\u015facaks\u0131n\u0131z. D\u00fcnyan\u0131n bir numaral\u0131 halkla ili\u015fkiler blogunun yaratt\u0131\u011f\u0131 bu kitap PR’a harcanan paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l alaca\u011f\u0131n\u0131 anlamak isteyen ileti\u015fimciler i\u00e7in yaz\u0131ld\u0131. Kafan\u0131z\u0131 kar\u0131\u015ft\u0131ran sorular m\u0131 var?SEO uyumlu i\u00e7erik olu\u015fturmak, siyah ve beyaz \u015fapkalar, i\u00e7erik kaz\u0131y\u0131c\u0131lar, webinerlar, bloggerlar, trollerle ba\u015f etmek, skandallar, kriz anlar\u0131nda itibar y\u00f6netimi, markan\u0131z\u0131n hik\u00e2yesini yaratmak, yeni bas\u0131n b\u00fclteni yazma teknikleri, mailing sistemi, yeni medyada bas\u0131nla ili\u015fkiler ve dijital d\u00fcnyada var olman\u0131n yollar\u0131\u2026Kafan\u0131zdaki t\u00fcm sorular\u0131 s\u0131rayla ve sakince cevaplayan D\u00fcr\u00fcstl\u00fck \u00c7a\u011f\u0131 ilk mottosunu sunuyor: manip\u00fclasyon, naylon skandallar ve hileli rekabet d\u00f6nemi kapan\u0131yor. Bundan sonra markan\u0131z\u0131 ayakta tutman\u0131n yolu trollerden, yalandan ve sansasyondan uzak durup hik\u00e2yenizle var olmaktan ge\u00e7iyor. \u015eimdi elinizdeki kitab\u0131 yava\u015f\u00e7a kucaklay\u0131n ve kendiniz olun. Halkla \u0130li\u015fkilerde bir d\u00f6nem kapan\u0131yor, D\u00fcr\u00fcstl\u00fck \u00c7a\u011f\u0131 ba\u015fl\u0131yor.,<\/p>\n","protected":false},"excerpt":{"rendered":"
Size bir haberimiz var: Art\u0131k ger\u00e7e\u011fi \u00e7arp\u0131tmak onu saklaman\u0131z i\u00e7in yeterli de\u011fil. Neyin yeterli oldu\u011funu anlamak i\u00e7in elinizde tuttu\u011funuz kitab\u0131n kapa\u011f\u0131n\u0131 a\u00e7man\u0131z gerek. D\u00fcr\u00fcstl\u00fck \u00c7a\u011f\u0131 i\u015fi [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-733580","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-gini-dietrich","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733580"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733580"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733580"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}