\u0130\u00e7indekiler1. Assessing Strategic Positioning of E-Commerce Sites: Analysis of Turkish Retail Market2. Parallel Import and Gray Marketing Differentiation: A Review on Consumer Preferences3. Pazarlama Odakl\u0131 Yakla\u015f\u0131m ile Karar Verme Teorilerine Kavramsal Bak\u0131\u015f4. Atfetme Teorisi: Pazarlama Literat\u00fcr\u00fc A\u00e7\u0131s\u0131ndan Bir \u0130nceleme5. Geri Kazan\u0131ma Pazarlama Bak\u0131\u015f\u01316. Ye\u015fil Pazarlama \u00d6rnekleri ve Ye\u015fil Aklama Stratejileri7. A\u015f\u0131r\u0131 T\u00fcketime Kar\u015f\u0131 Bir Ya\u015fam Bi\u00e7imi Olarak \u201cFreeganizm\u201d8. T\u00fcketicilerin Kompulsif Sat\u0131n Alma Davran\u0131\u015f\u0131na \u0130li\u015fkin Kavramsal Bir \u00c7al\u0131\u015fma9. Referans Gruplar\u0131n T\u00fcketici Davran\u0131\u015flar\u0131 \u00dczerine Etkisi: Ki\u015fiye \u00d6zel T\u00fcketilen ve Sosyal Olarak T\u00fcketilen \u00dcr\u00fcnlerin Kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131na Y\u00f6nelik Bir Uygulama10. Sosyal Kar\u015f\u0131la\u015ft\u0131rman\u0131n T\u00fcketicilerin Yeniden Sat\u0131n Alma Davran\u0131\u015flar\u0131na Etkisinin K\u00fclt\u00fcr Ba\u011flam\u0131nda \u0130ncelenmesi11. T\u00fcrk Kahvesi ve \u00dc\u00e7\u00fcnc\u00fc Nesil Kahvelerde \u00dcr\u00fcne Kar\u015f\u0131 \u0130lgilenim12. Tedarik Zinciri Y\u00f6netiminin Tarihsel Geli\u015fimi, Ama\u00e7lar\u0131 ve \u0130\u015f S\u00fcre\u00e7leri13. Otel \u0130\u015fletmelerinde Marka Deneyimi, Marka \u0130maj\u0131 ve \u00dcr\u00fcn \u00d6zelliklerinin Marka Sadakati \u00dczerindeki Etkilerinin \u0130ncelenmesi14. Sosyal Bilimlerde Evrimci Yakla\u015f\u0131mlar\u0131n \u00d6rg\u00fct Kuramlar\u0131ndaki Yans\u0131mas\u0131: \u00d6rg\u00fctsel Pop\u00fclasyon Ekolojisi Kuram\u013115. Ma\u011faza Atmosferi Fakt\u00f6rlerinin Kurum \u0130tibar\u0131na Etkisi ve Bir Ara\u015ft\u0131rma<\/p>\n","protected":false},"excerpt":{"rendered":"
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