{"id":733360,"date":"2025-08-27T22:08:17","date_gmt":"2025-08-27T19:08:17","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/yesil-pazarlama-ve-cevresel-sosyal-sorumluluk-uygulamali\/"},"modified":"2026-03-01T03:03:09","modified_gmt":"2026-03-01T00:03:09","slug":"yesil-pazarlama-ve-cevresel-sosyal-sorumluluk-uygulamali","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/yesil-pazarlama-ve-cevresel-sosyal-sorumluluk-uygulamali\/","title":{"rendered":"Ye\u015fil Pazarlama ve \u00c7evresel Sosyal Sorumluluk (Uygulamal\u0131)"},"content":{"rendered":"<p>\u0130\u00e7indekiler1. \u00c7evre Kavram\u01311.1. \u00c7evre Kavram\u01311.2. \u00c7evre Sorunlar\u0131 Ve Nedenleri2. \u00c7evresel Sorumluluk Ve S\u00fcrd\u00fcr\u00fclebilirlik2.1. \u00c7evresel Sorumluluk2.2. S\u00fcrd\u00fcr\u00fclebilirlik3. Ye\u015fil Pazarlama3.1. Ye\u015fil Pazarlaman\u0131n Tan\u0131m\u01313.2. Ye\u015fil Pazarlaman\u0131n Evreleri3.3. Ye\u015fil Pazarlama Karmas\u01314. Ye\u015fil Reklam4.1. Ye\u015fil Reklam Tan\u0131mlar\u01314.2. Ye\u015fil Reklamlar\u0131n Ortaya \u00c7\u0131k\u0131\u015f\u01314.3. Ye\u015fil Reklamlar\u0131n Unsurlar\u0131 Ve \u00d6zellikleri4.4. Tutum Ve Ye\u015fil Reklamlara Y\u00f6nelik Tutum5. Ye\u015fil \u00dcr\u00fcn Sat\u0131n Alma Niyeti5.1. Ye\u015fil \u00dcr\u00fcn Sat\u0131n Alma Niyeti5.2. Ye\u015fil T\u00fcketici5.3. Ye\u015fil T\u00fcketim6. Ku\u015fak Olgusu6.1. Ku\u015fak Olgusu7. Y\u00f6ntem7.1. Problem Durumu7.2. Ara\u015ft\u0131rman\u0131n Amac\u01317.3. Ara\u015ft\u0131rman\u0131n \u00d6nemi7.4. Ara\u015ft\u0131rman\u0131n Varsay\u0131mlar\u0131 Ve S\u0131n\u0131rl\u0131l\u0131klar\u01317.5. Tan\u0131mlar7.6. Ara\u015ft\u0131rman\u0131n Teorisi Ve Modeli7.7. Ara\u015ft\u0131rman\u0131n Hipotezleri8. Pilot Uygulama8.1. Pilot Uygulama9. Veri Toplama Ara\u00e7lar\u0131n\u0131n Uygulanmas\u01319.1. Veri Toplama Ara\u00e7lar\u0131n\u0131n Uygulanmas\u013110. Bulgular Ve Yorumlar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7indekiler1. \u00c7evre Kavram\u01311.1. \u00c7evre Kavram\u01311.2. \u00c7evre Sorunlar\u0131 Ve Nedenleri2. \u00c7evresel Sorumluluk Ve S\u00fcrd\u00fcr\u00fclebilirlik2.1. \u00c7evresel Sorumluluk2.2. S\u00fcrd\u00fcr\u00fclebilirlik3. Ye\u015fil Pazarlama3.1. Ye\u015fil Pazarlaman\u0131n Tan\u0131m\u01313.2. Ye\u015fil Pazarlaman\u0131n Evreleri3.3. Ye\u015fil Pazarlama<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-733360","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-gazi-kitabevi","10":"pa_yazar-yakup-durmaz-leyla-akdogan","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733360"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733360"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733360"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}