{"id":733130,"date":"2025-08-27T22:04:03","date_gmt":"2025-08-27T19:04:03","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisen-tuketiciyi-anlamak-guncel-arastirmalar\/"},"modified":"2026-04-16T02:40:51","modified_gmt":"2026-04-15T23:40:51","slug":"degisen-tuketiciyi-anlamak-guncel-arastirmalar","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisen-tuketiciyi-anlamak-guncel-arastirmalar\/","title":{"rendered":"De\u011fi\u015fen T\u00fcketiciyi Anlamak G\u00fcncel Ara\u015ft\u0131rmalar"},"content":{"rendered":"<p>&#8220;De\u011fi\u015fen ve k\u00fcreselle\u015fen d\u00fcnyan\u0131n h\u0131z\u0131na, pazarlama alan yaz\u0131n\u0131 da de\u011fi\u015ferek ve g\u00fcncellenerek yeti\u015fmeye \u00e7al\u0131\u015fmaktad\u0131r. T\u00fcketici k\u00fclt\u00fcr teorisinde de\u011fi\u015fimler, hedonik t\u00fcketim trendleri, zenosentrizm, fenomen pazarlama, g\u00f6n\u00fcll\u00fc sadelik, mobil pazarlama, deneyimsel pazarlama, sugrofobi, insan kaynaklar\u0131nda pazarlama ve pandemi sonras\u0131 de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131 konular\u0131 \u00fczerine 10 b\u00f6l\u00fcm\u00fcn yer ald\u0131\u011f\u0131 bu kitab\u0131n, t\u00fcketici odakl\u0131 g\u00fcncel \u00e7al\u0131\u015fmalar\u0131 okumak ve de\u011fi\u015fen t\u00fcketiciyi anlamak isteyen herkese faydal\u0131 olmas\u0131 beklenmektedir.&#8221;,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;De\u011fi\u015fen ve k\u00fcreselle\u015fen d\u00fcnyan\u0131n h\u0131z\u0131na, pazarlama alan yaz\u0131n\u0131 da de\u011fi\u015ferek ve g\u00fcncellenerek yeti\u015fmeye \u00e7al\u0131\u015fmaktad\u0131r. T\u00fcketici k\u00fclt\u00fcr teorisinde de\u011fi\u015fimler, hedonik t\u00fcketim trendleri, zenosentrizm, fenomen pazarlama, g\u00f6n\u00fcll\u00fc sadelik,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-733130","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-gazi-kitabevi","10":"pa_yazar-gazi-kitabevi-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733130"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733130"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733130"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}