{"id":733067,"date":"2025-08-27T22:02:56","date_gmt":"2025-08-27T19:02:56","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisimi-tetiklemek\/"},"modified":"2026-04-16T02:40:50","modified_gmt":"2026-04-15T23:40:50","slug":"degisimi-tetiklemek","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisimi-tetiklemek\/","title":{"rendered":"De\u011fi\u015fimi Tetiklemek"},"content":{"rendered":"<p>Herkes bir \u015feyleri de\u011fi\u015ftirmek istiyor. Pazarlamac\u0131lar m\u00fc\u015fterilerin d\u00fc\u015f\u00fcncesini, liderler kurumlar\u0131, kimileri t\u00fcm d\u00fcnyay\u0131&#8230; Ama de\u011fi\u015fim zordur. \u0130kna, bask\u0131, dayatma, her yolu deneriz ama hi\u00e7bir \u015fey yerinden k\u0131m\u0131ldamaz. Peki, insanlarda ve kurumlarda de\u011fi\u015fimi tetiklemenin daha iyi bir yolu olabilir mi?Bu kitapta farkl\u0131 bir yakla\u015f\u0131m bulacaks\u0131n\u0131z. Jonah Berger\u2019e g\u00f6re, i\u015fin s\u0131rr\u0131 daha \u00e7ok bask\u0131 uygulamak veya daha \u00e7ok istatistik sunmak yerine bir \u201ckataliz\u00f6r\u201d olmay\u0131 ba\u015farmakta. De\u011fi\u015fimi tetikleme konusunda ba\u015far\u0131l\u0131 kataliz\u00f6rler \u201cBirinin fikrini nas\u0131l de\u011fi\u015ftirebilirim?\u201d yerine \u201cNeden bug\u00fcne kadar de\u011fi\u015fmediler? Onlar\u0131 durduran nedir?\u201d diye sorarlar. De\u011fi\u015fimin kar\u015f\u0131s\u0131ndaki ba\u015fl\u0131ca engelleri ve onlar\u0131n nas\u0131l ortadan kald\u0131r\u0131labilece\u011fini tespit ederler.\u0130\u015fte t\u00fcm bunlar\u0131 nas\u0131l yapabilece\u011finizi \u00f6\u011frenmek istiyorsan\u0131z, ihtiyac\u0131n\u0131z olan her \u015fey bu kitab\u0131n sayfalar\u0131 aras\u0131nda. Amac\u0131n\u0131z ister bir insan\u0131 ve bir kurumu ister bir sekt\u00f6r\u00fc veya t\u00fcm d\u00fcnyay\u0131 de\u011fi\u015ftirmek olsun, ola\u011fan\u00fcst\u00fc sonu\u00e7lar elde etmenizi sa\u011flayabilecek etkili bir d\u00fc\u015f\u00fcnme bi\u00e7imi ve bir dizi teknik elinizin alt\u0131nda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Herkes bir \u015feyleri de\u011fi\u015ftirmek istiyor. Pazarlamac\u0131lar m\u00fc\u015fterilerin d\u00fc\u015f\u00fcncesini, liderler kurumlar\u0131, kimileri t\u00fcm d\u00fcnyay\u0131&#8230; Ama de\u011fi\u015fim zordur. \u0130kna, bask\u0131, dayatma, her yolu deneriz ama hi\u00e7bir \u015fey yerinden<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-733067","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-jonah-berger","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/733067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=733067"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=733067"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=733067"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=733067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}