\u00c7o\u011fu pazarlama kitab\u0131ndaki teorik bilgilerin prati\u011fe d\u00f6n\u00fc\u015fmesi kolay de\u011fil. Byron Sharp hayat\u0131n i\u00e7inden \u00f6rnekler vererek, stratejik ve taktiksel pazarlama eylemlerinin kan\u0131tlar\u0131n\u0131 ortaya koyarak, bunun tersinin m\u00fcmk\u00fcn oldu\u011funu g\u00f6steriyor. Biz pazarlamac\u0131lara da b\u00fcy\u00fcmenin kilidini a\u00e7mak kal\u0131yor. \u00dcstelik tam da hepimizin istedi\u011fi gibi: \u00f6l\u00e7\u00fcmlenebilir ve hesap verilebilir \u015fekilde. Asl\u0131 \u00d6zen Turhan \/ \u00dclker CMO Pazarlaman\u0131n h\u00e2l\u00e2 \u00e7ok say\u0131da tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma \u00fcretmeye ihtiyac\u0131 var. Byron Sharp Markalar Nas\u0131l B\u00fcy\u00fcr 1 ve Markalar Nas\u0131l B\u00fcy\u00fcr 2 kitaplar\u0131nda bizleri bu t\u00fcr ara\u015ft\u0131rmalardan yola \u00e7\u0131karak kan\u0131ta dayal\u0131 pazarlama ile tan\u0131\u015ft\u0131rm\u0131\u015ft\u0131. \u201cYeni Pazarlama\u201dy\u0131 anlatt\u0131\u011f\u0131 bu kitab\u0131yla da yine paradigmalar\u0131 y\u0131k\u0131yor hem akademisyenleri hem uygulamac\u0131lar\u0131 yeni ufuklara y\u00f6nlendiriyor. Prof Dr. Ali At\u0131f Bir \/ \u0130leti\u015fim ve \u0130\u015fletme Bilimleri Enstit\u00fcs\u00fc T\u00fcketici davran\u0131\u015flar\u0131 de\u011fi\u015fiyor. T\u00fcketicinin \u00fcr\u00fcn, hizmet kullan\u0131m\u0131 al\u0131\u015fkanl\u0131klar\u0131, sat\u0131n ald\u0131\u011f\u0131 kanal al\u0131\u015fkanl\u0131klar\u0131, medya kullan\u0131m\u0131 al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor. Gittik\u00e7e h\u0131zlanan bu de\u011fi\u015fimi anlayabilmek ve tepki verebilmek i\u00e7in veriye, kan\u0131ta, analiti\u011fe dayal\u0131 pazarlama anlay\u0131\u015f\u0131 yayg\u0131nla\u015f\u0131yor. Byron Sharp hem bilinen pazarlaman\u0131n ilkelerini \u00f6\u011fretiyor hem de kan\u0131ta dayal\u0131 pazarlama anlay\u0131\u015f\u0131yla farkl\u0131 ve etkili bir pazarlaman\u0131n alg\u0131 kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor. Muharrem Ay\u0131n \/ OPN Y\u00f6netim Kurulu Ba\u015fkan\u0131 <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7o\u011fu pazarlama kitab\u0131ndaki teorik bilgilerin prati\u011fe d\u00f6n\u00fc\u015fmesi kolay de\u011fil. Byron Sharp hayat\u0131n i\u00e7inden \u00f6rnekler vererek, stratejik ve taktiksel pazarlama eylemlerinin kan\u0131tlar\u0131n\u0131 ortaya koyarak, bunun tersinin m\u00fcmk\u00fcn [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-732882","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-byron-sharp","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/732882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=732882"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=732882"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=732882"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=732882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}