\u201cArkada\u015flar\u0131m bilirler, bir\u00e7ok \u2018Murat\u2019 vard\u0131r muhatap olduklar\u0131; e\u015f, baba, day\u0131, delikanl\u0131, idareci\/amir, sanayici, T\u00fcrk vb. gibi\u2026 Hatta bunlar\u0131n dahi de\u011fi\u015fik tipleri vard\u0131r; cesur, atak, yerine g\u00f6re vurdumduymaz, yerine g\u00f6re sarkastik \u00f6zellikleri olan\u2026 Sanki siz \u00f6yle de\u011fil misiniz?\u201d Bu kitapta \u00dclker\u2019i Y\u0131ld\u0131z Holding \u00e7at\u0131s\u0131 alt\u0131nda, babas\u0131 Sabri \u00dclker\u2019in a\u00e7t\u0131\u011f\u0131 yoldan ilerleyerek ve onun ilkelerine sad\u0131k kalarak, 4 k\u0131tada 4 milyardan fazla t\u00fcketici n\u00fcfusunun ya\u015fad\u0131\u011f\u0131 alanda faaliyet g\u00f6steren ve 65 binden fazla \u00e7al\u0131\u015fan\u0131 olan global bir \u015firkete d\u00f6n\u00fc\u015ft\u00fcren ba\u015far\u0131l\u0131 i\u015f insan\u0131 Murat \u00dclker\u2019in, y\u00f6neticilikten kurumsal ileti\u015fim ve pazarlamaya, bilim ve teknolojiden sa\u011fl\u0131k ve beslenmeye kadar \u00e7e\u015fitli alanlardaki g\u00f6r\u00fc\u015flerini okuyacaks\u0131n\u0131z. Okudu\u011fu makale ve kitaplardan ya da kat\u0131ld\u0131\u011f\u0131 konferanslardan yola \u00e7\u0131karak kendi g\u00f6zlem, tecr\u00fcbe ve fikirleriyle zenginle\u015ftirdi\u011fi yaz\u0131lar\u0131nda Murat \u00dclker, hem ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayan ilke ve prensiplerin ipucunu veriyor hem de gelece\u011fe dair pek \u00e7ok \u00f6ng\u00f6r\u00fcde bulunuyor. Covid-19 s\u00fcrecinde yaz\u0131lan bu metinlerde, salg\u0131n\u0131n \u00e7al\u0131\u015fma hayat\u0131nda yaratt\u0131\u011f\u0131 radikal de\u011fi\u015fimlerle birlikte \u015firketlerin yapmas\u0131 gereken dijital ve \u00e7evreci d\u00f6n\u00fc\u015f\u00fcmlerin olanaklar\u0131 sorgulan\u0131yor. Y\u00f6neticilere, \u00e7al\u0131\u015fanlara ve gen\u00e7lere i\u015f ve \u00f6zel hayat\u0131n s\u0131rlar\u0131 veriliyor. Kitapta bunlar\u0131n yan\u0131 s\u0131ra Murat \u00dclker\u2019in otobiyografik anlat\u0131lar\u0131n\u0131, toplumsal ve k\u00fclt\u00fcrel meselelerle ilgili g\u00f6r\u00fc\u015flerini ve kamuoyuna da yans\u0131yan baz\u0131 tart\u0131\u015fmalardaki tutumunu da g\u00f6receksiniz. \u00c7ok s\u0131k kar\u015f\u0131la\u015fmad\u0131\u011f\u0131m\u0131z bir \u015fekilde, tecr\u00fcbeli ve ba\u015far\u0131l\u0131 bir i\u015f insan\u0131n\u0131n kendi blo\u011funda (muratulker.com) yay\u0131mlad\u0131\u011f\u0131 yaz\u0131lardan derlenen bu kitab\u0131n her kesimden okuyucunun ilgisini \u00e7ekece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. \u201c\u0130stedi\u011finiz kadar paran\u0131z olsun, hayat\u0131 g\u00fcnde 24 saatten 1 salise fazla ya\u015famak, daha fazla zaman kazanmak m\u00fcmk\u00fcn de\u011fil. Bu nedenle zaman\u0131 y\u00f6netmek, yap\u0131lacaklar\u0131 \u00f6nceliklendirmek ve planlamak zaman i\u00e7inde kazand\u0131\u011f\u0131m bir al\u0131\u015fkanl\u0131k. Hem ki\u015fisel hem aile hem de i\u015f hayat\u0131m\u0131 m\u00fcmk\u00fcn oldu\u011funca \u00f6nceden planl\u0131yor ve ona g\u00f6re ya\u015f\u0131yorum.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cArkada\u015flar\u0131m bilirler, bir\u00e7ok \u2018Murat\u2019 vard\u0131r muhatap olduklar\u0131; e\u015f, baba, day\u0131, delikanl\u0131, idareci\/amir, sanayici, T\u00fcrk vb. gibi\u2026 Hatta bunlar\u0131n dahi de\u011fi\u015fik tipleri vard\u0131r; cesur, atak, yerine g\u00f6re [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-732881","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltli","8":"pa_tur-kitap","9":"pa_yayinevi-sabri-ulker-vakfi-yayinlari","10":"pa_yazar-murat-ulker","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/732881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=732881"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=732881"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=732881"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=732881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}