The Anatomy of Buzz, Emanuel Rosen\u2019\u0131n \u201ckulaktan kula\u011fa pazarlama\u201dn\u0131n anatomisini anlatt\u0131\u011f\u0131 bir ba\u015fyap\u0131tt\u0131r. \u0130ngilizcede \u201cbuzz\u201d ar\u0131 v\u0131z\u0131lt\u0131s\u0131 anlam\u0131na gelir. \u00c7eviride T\u00fcrk\u00e7ede ar\u0131 v\u0131z\u0131lt\u0131s\u0131 anlam\u0131na gelen \u201cb\u0131zz\u201d s\u00f6zc\u00fc\u011f\u00fcn\u00fc kulland\u0131k. Bu nedenle kitab\u0131, g\u00f6zden ge\u00e7irilmi\u015f ve \u00e7evrimi\u00e7i d\u00fcnya i\u00e7in g\u00fcncellenmi\u015f yeni bask\u0131s\u0131ndan B\u0131zz\u2019\u0131n Anatomisi: Kulaktan Kula\u011fa Pazarlama ismiyle \u00e7evirdik. B\u0131zz\u2019\u0131n Anatomisi, okurlar\u0131 kulaktan kula\u011fa pazarlaman\u0131n i\u00e7 d\u00fcnyas\u0131na g\u00f6t\u00fcrerek onun nas\u0131l ve neden i\u015fe yarad\u0131\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor.Kanaat \u00f6nderleri, pazarlama y\u00f6neticileri, ara\u015ft\u0131rmac\u0131lar ve t\u00fcketicilerle yap\u0131lan y\u00fczlerce g\u00f6r\u00fc\u015fmeye dayanan kitap \u015fu sorulara cevap ar\u0131yor:\u2022\u00c7evrimi\u00e7i (online) ve \u00e7evrimd\u0131\u015f\u0131 (offline) hakiki b\u0131zz nas\u0131l \u00fcretilir?\u2022\u0130nsanlar, \u00fcr\u00fcnleriniz ve hizmetleriniz hakk\u0131nda konu\u015fmaya nas\u0131l te\u015fvik edilir; onlara arkada\u015flar\u0131, meslekta\u015flar\u0131 ve topluluklar aras\u0131nda haberler nas\u0131l yayd\u0131r\u0131l\u0131r?\u2022Geleneksel kulaktan kula\u011fa stratejileri, bug\u00fcn Facebook ve YouTube gibi t\u00fcketici taraf\u0131ndan \u00fcretilen medyalara nas\u0131l uyarlan\u0131r?Zeki, \u015fa\u015f\u0131rt\u0131c\u0131 bilgilere ve en yeni stratejilerle i\u00e7g\u00f6r\u00fclere yer veren B\u0131zz\u2019\u0131n Anatomisi: Kulaktan Kula\u011fa Pazarlama, g\u00fcn\u00fcm\u00fcz\u00fcn a\u015f\u0131r\u0131 ve karma\u015f\u0131k ileti\u015fim d\u00fcnyas\u0131nda bir \u00fcr\u00fcne, mesaja veya fikre dikkat \u00e7ekmek isteyen herkesin mutlaka okunmas\u0131 gereken bir kitap.D\u00fcnyan\u0131n en \u00f6nemli pazarlama, marka ve ileti\u015fim bilimcisi kitap hakk\u0131nda \u015f\u00f6yle diyor: Rosen\u2019\u0131n on iki yeni b\u00f6l\u00fcm\u00fcyle kulaktan kula\u011fa pazarlama kitab\u0131 bu konuyu anlamak ve kullanmak i\u00e7in harika bir rehber! Philip KotlerYeni bask\u0131dan da fazlas\u0131 olan bu kitap, taze i\u00e7g\u00f6r\u00fcler ve net \u00f6rneklerle b\u0131zz\u2019\u0131n nas\u0131l olu\u015ftu\u011funu ve i\u015f stratejilerini nas\u0131l geli\u015ftirdi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor! David AakerKi\u015fileraras\u0131 a\u011flar\u0131n do\u011fas\u0131na ve nas\u0131l etkinle\u015ftirilebilece\u011fine dair b\u00fcy\u00fcleyici bir bak\u0131\u015f. Son birka\u00e7 y\u0131lda bir kitaptan bu kadar etkilendi\u011fimi hat\u0131rlayam\u0131yorum. Everett M. Rogers<\/p>\n","protected":false},"excerpt":{"rendered":"
The Anatomy of Buzz, Emanuel Rosen\u2019\u0131n \u201ckulaktan kula\u011fa pazarlama\u201dn\u0131n anatomisini anlatt\u0131\u011f\u0131 bir ba\u015fyap\u0131tt\u0131r. \u0130ngilizcede \u201cbuzz\u201d ar\u0131 v\u0131z\u0131lt\u0131s\u0131 anlam\u0131na gelir. \u00c7eviride T\u00fcrk\u00e7ede ar\u0131 v\u0131z\u0131lt\u0131s\u0131 anlam\u0131na gelen \u201cb\u0131zz\u201d [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-731751","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-emanuel-rosen","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/731751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=731751"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=731751"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=731751"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=731751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}