{"id":730832,"date":"2025-08-27T21:21:25","date_gmt":"2025-08-27T18:21:25","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/tuhaf-marka-yonetimi\/"},"modified":"2026-04-16T02:38:38","modified_gmt":"2026-04-15T23:38:38","slug":"tuhaf-marka-yonetimi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/tuhaf-marka-yonetimi\/","title":{"rendered":"Tuhaf Marka Y\u00f6netimi"},"content":{"rendered":"<p>Elma Yay\u0131nevi pazarlama, sat\u0131\u015f \u00fczerine yaz\u0131lm\u0131\u015f, onlarca \u00f6rnek ve hik\u00e2ye ile zenginle\u015ftirilmi\u015f yepyeni bir kitaplasizlerle\u2026T.U.H.A.F. pazarlama ayg\u0131t\u0131n\u0131 karma\u015f\u0131k ve anla\u015f\u0131lmaz tan\u0131mlardan, deyimlerden ar\u0131nd\u0131r\u0131yor. Pazarlamay\u0131, \u015firketleridaha k\u00e2rl\u0131 daha ba\u015far\u0131l\u0131 hale getiren bir y\u00f6netim disiplini olarak bize anlat\u0131yor. Ekonomi bilimi gibi pazarlama das\u0131k\u0131c\u0131 bilimler aras\u0131nda say\u0131l\u0131r. Pazarlama, \u0130mer \u00d6zer&#8217;in kalemiyle zihin a\u00e7\u0131c\u0131 olmakla da kalm\u0131yor, e\u011flenceli biretkinli\u011fe d\u00f6n\u00fc\u015f\u00fcyor ve b\u00fcy\u00fck bir zevkle okunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elma Yay\u0131nevi pazarlama, sat\u0131\u015f \u00fczerine yaz\u0131lm\u0131\u015f, onlarca \u00f6rnek ve hik\u00e2ye ile zenginle\u015ftirilmi\u015f yepyeni bir kitaplasizlerle\u2026T.U.H.A.F. pazarlama ayg\u0131t\u0131n\u0131 karma\u015f\u0131k ve anla\u015f\u0131lmaz tan\u0131mlardan, deyimlerden ar\u0131nd\u0131r\u0131yor. Pazarlamay\u0131, \u015firketleridaha k\u00e2rl\u0131<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-730832","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-elma-yayinevi","10":"pa_yazar-imer-ozer","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/730832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=730832"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=730832"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=730832"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=730832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}