\u0130\u015f hayat\u0131, ticaret ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015fiyor. Zaman ve mek\u00e2n kavram\u0131 ortadan kalk\u0131yor. Zamandan ba\u011f\u0131ms\u0131z, 7\/24 \u00e7al\u0131\u015fan \u00fclkelerden ba\u011f\u0131ms\u0131z bir ekonomi olu\u015fuyor. De\u011fi\u015fim bu hale gelmi\u015fken mevcut organizasyon yap\u0131lar\u0131, y\u00f6netim sistemleri, \u015firket y\u00f6netimleri ayn\u0131 \u015fekilde devam edebilir mi? Pazarlama kanunlar\u0131, pazarlama teorileri ve anlay\u0131\u015flar\u0131 ayn\u0131 kalabilir mi? Yenid\u00fcnyaya eskinin yakla\u015f\u0131m\u0131yla cevap verebilir miyiz? Elma Yay\u0131nevi, yeni kitab\u0131nda i\u015fyerlerinde de\u011fi\u015fen ko\u015fullar\u0131 anlat\u0131yor okura. Yazar Bilal Temizer, verdi\u011fi ya\u015fanm\u0131\u015f \u00f6rneklerle ve a\u00e7\u0131klamalar\u0131yla ge\u00e7mi\u015fe ba\u011fl\u0131 kalarak konfor alan\u0131ndan \u00e7\u0131kmadan, ger\u00e7e\u011fi g\u00f6rmezden gelenlere kar\u015f\u0131 \u00e7\u0131k\u0131yor. Yenid\u00fcnyadan habersiz, ger\u00e7e\u011fi saklamak isteyenlere, \u201cKral \u00e7\u0131plak\u201d diyor. Yeni ekonomik d\u00fcnyada ayakta kalmak isteyenler i\u00e7in de bir \u00e7\u00f6z\u00fcm \u00f6nerisi getiriyor: \u00ab F.i.t bir \u015firket haline gelmek. \u00c7\u00fcnk\u00fc yenid\u00fcnyada ve ekonomik yap\u0131da F.i.t olmayan \u015firketler yok olacaklar. \u00bb F.i.t \u015firketlerin \u00e7o\u011falmas\u0131 i\u00e7in yeni kitab\u0131m\u0131z sizlerle\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u015f hayat\u0131, ticaret ba\u015ftan a\u015fa\u011f\u0131 de\u011fi\u015fiyor. Zaman ve mek\u00e2n kavram\u0131 ortadan kalk\u0131yor. Zamandan ba\u011f\u0131ms\u0131z, 7\/24 \u00e7al\u0131\u015fan \u00fclkelerden ba\u011f\u0131ms\u0131z bir ekonomi olu\u015fuyor. De\u011fi\u015fim bu hale gelmi\u015fken mevcut [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-730820","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-elma-yayinevi","10":"pa_yazar-bilal-temizer","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/730820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=730820"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=730820"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=730820"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=730820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}