Kancay\u0131 Atmak: 3 Saniyelik D\u00fcnyada Nas\u0131l \u00d6ne \u00c7\u0131k\u0131l\u0131r? kitab\u0131yla Brendan Kane, i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z mikrodikkat d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olabilmek, hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 ilgi \u00e7ekici bir marka yaratmak i\u00e7in en etkili stratejileri ortaya koyuyor. Markalar ve bireyler neyi niye yapt\u0131klar\u0131 konusunda net olsalar bile, bir kitlenin dikkatini, onlar\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6\u011frenecek kadar uzun s\u00fcre \u00e7ekmekte sorun ya\u015farlar. Aralar\u0131ndan baz\u0131lar\u0131 ise, ellerindeki m\u00fckemmel \u00fcr\u00fcnlere ra\u011fmen ba\u015far\u0131ya ula\u015famazlar \u00e7\u00fcnk\u00fc yapt\u0131klar\u0131n\u0131 anlatmay\u0131 beceremezler. Bunun sebebi, sosyal medyan\u0131n d\u00fcnyam\u0131z\u0131 mikrodikkat seviyesine indirgemi\u015f olmas\u0131d\u0131r. Dijital platformlarda her g\u00fcn 60 milyardan fazla mesaj payla\u015f\u0131l\u0131yor. Bir ki\u015fi g\u00fcnde 10 bin ila 14 bin reklama maruz kal\u0131yor. Bu bombard\u0131man kar\u015f\u0131s\u0131nda ileti\u015fim ve pazarlama y\u00f6ntemlerimizi de\u011fi\u015ftirmek zorunday\u0131z. Ara\u015ft\u0131rmalar, bir ki\u015finin dikkatini \u00e7ekmek i\u00e7in 3 saniyeden az bir s\u00fcre oldu\u011funu g\u00f6steriyor. Bu kadar k\u0131sa bir zamanda markan\u0131n fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak ve b\u00fcy\u00fcmesini sa\u011flamak istiyorsak, kitleleri h\u0131zla kendimize ba\u011flamam\u0131z gerekiyor. Taylor Swift ve Rhianna gibi \u00fcnl\u00fcler i\u00e7in platformlar olu\u015fturman\u0131n yan\u0131 s\u0131ra Paramount, Viacom ve MTV gibi Fortune 500 \u015firketleriyle de \u00e7al\u0131\u015fan stratejist Brendan Kane, \u00f6ne \u00e7\u0131kma sanat\u0131nda ustala\u015fan isimlerden biri. \u0130ster bir markay\u0131 veya \u00fcr\u00fcn\u00fc ister bir hizmeti tan\u0131t\u0131yor olun, Kancay\u0131 Atmak: 3 Saniyelik D\u00fcnyada Nas\u0131l \u00d6ne \u00c7\u0131k\u0131l\u0131r? 3 saniyelik d\u00fcnyam\u0131zda ba\u015far\u0131ya ula\u015fmak ad\u0131na temel bir k\u0131lavuz. \u201cBrendan Kane dikkat \u00e7ekme konusunda bir uzman. Kalabal\u0131k bir piyasa i\u00e7erisinde oldu\u011funuzu ve rekabette nas\u0131l \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131z\u0131 bilmedi\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z Kane\u2019in son kitab\u0131 Kancay\u0131 Atmak hi\u00e7 beklemeden kullanabilece\u011finiz ara\u00e7lar ve stratejiler sunuyor.\u201d \u2013Ajit Nawalkha, Evercoach ve Mindvalley kurucu orta\u011f\u0131 \u201cMarkan\u0131z ya da i\u015fletmeniz i\u00e7in talep mi olu\u015fturmak istiyorsunuz? Kane, \u00fczerinde ya\u015fad\u0131\u011f\u0131m\u0131z 7\/24 ula\u015f\u0131labilir d\u00fcnyada i\u015fe yarayan y\u00f6ntemleri payla\u015f\u0131yor.\u201d \u2013Jonathan Skogmo, Jukin Media\u2019n\u0131n kurucusu ve CEO\u2019su \u201cMutlaka okunmal\u0131. S\u00fcrekli d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iren bir d\u00fcnyada Kancay\u0131 Atmak, \u00f6ne \u00e7\u0131kman\u0131n ve markan\u0131z\u0131 b\u00fcy\u00fctmenin anahtar\u0131.\u201d \u2013Keith Ferrazi, Asla Yaln\u0131z Yeme\u2019nin yazar\u0131 <\/p>\n","protected":false},"excerpt":{"rendered":"
Kancay\u0131 Atmak: 3 Saniyelik D\u00fcnyada Nas\u0131l \u00d6ne \u00c7\u0131k\u0131l\u0131r? kitab\u0131yla Brendan Kane, i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z mikrodikkat d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olabilmek, hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 ilgi \u00e7ekici bir marka [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-730276","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-nova-kitap","10":"pa_yazar-brendan-kane","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/730276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=730276"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=730276"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=730276"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=730276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}