K\u00fcresel salg\u0131n; yeni al\u0131\u015fkanl\u0131klara, de\u011fi\u015fen alg\u0131lara, farkl\u0131 beklentilerle hayat\u0131m\u0131za girdi. Eski hayat\u0131m\u0131z uzak bir ge\u00e7mi\u015fte kald\u0131 ve yeni normale uyum sa\u011flamak i\u00e7in b\u00fcy\u00fck bir m\u00fccadele i\u00e7indeyiz. Hi\u00e7bir \u015feyin eskisi gibi olmayaca\u011f\u0131n\u0131 kabul ettik ve de\u011fi\u015fiyoruz. Hatta yeni normalde, pozitif olmak, olumsuzu tan\u0131mlamaya ba\u015flad\u0131; hepimiz negatif olmak i\u00e7in dua eder olduk. E\u015fimizden, dostumuzdan, \u00e7ocu\u011fumuzdan uzak durmaya ba\u015flad\u0131k. Sevgimizi yaln\u0131zca s\u00f6zc\u00fcklerimizle ifade etmeyi \u00f6\u011frendik, selamla\u015fma bi\u00e7imlerimiz bile de\u011fi\u015fti, bir masa etraf\u0131nda toplanmak yerine bilgisayar ekranlar\u0131ndan hat\u0131r sorar olduk, en k\u0131ymetli olan\u0131n sa\u011fl\u0131k oldu\u011funu \u00f6\u011frendik, yeni ofislerimiz evimizin mutfak masas\u0131 oldu. T\u00fcm d\u00fcnya ayn\u0131 \u015fey i\u00e7in dua etmeye, ayn\u0131 m\u00fcjdeyi beklemeye, ayn\u0131 hayat\u0131 ya\u015famaya ba\u015flad\u0131k. Evde kalmak, hayata de\u011fer vermek ve di\u011ferlerinin ya\u015fama hakk\u0131na sayg\u0131 duymak olarak g\u00f6r\u00fclmeye ba\u015fland\u0131. \u00d6nceliklerimizi sorgulad\u0131k, en k\u0131ymetli olan\u0131 yeniden tan\u0131mlad\u0131k. T\u00fcm bunlar hem t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131m\u0131zda hem de sat\u0131n alma e\u011filimlerimizde de\u011fi\u015fiklikler yaratt\u0131 ve bu de\u011fi\u015fiklikler kal\u0131c\u0131 olacak gibi g\u00f6r\u00fcn\u00fcyor. \u0130\u015fletmeler ve markalar da yeni normale uyum sa\u011flamak i\u00e7in h\u0131zl\u0131 bir evrilme s\u00fcrecine girdiler. Bu kitapta, hem de\u011fi\u015fen al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131, hem de i\u015fletmelerin yeni normale uyum stratejilerini anlatt\u0131m. Fakat, bu de\u011fi\u015fimleri biraz umutla, co\u015fkuyla ve mizahla renklendirdim. Bug\u00fcn insanl\u0131\u011f\u0131n ihtiyac\u0131 olan biraz umut, co\u015fku ve m\u00fccadele i\u00e7in birlikte sinerjiyi yaratmak galiba. Hep beraber ba\u015faraca\u011f\u0131z yeniden \u015fekillenen d\u00fcnyada uyum sa\u011flamay\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fcresel salg\u0131n; yeni al\u0131\u015fkanl\u0131klara, de\u011fi\u015fen alg\u0131lara, farkl\u0131 beklentilerle hayat\u0131m\u0131za girdi. Eski hayat\u0131m\u0131z uzak bir ge\u00e7mi\u015fte kald\u0131 ve yeni normale uyum sa\u011flamak i\u00e7in b\u00fcy\u00fck bir m\u00fccadele i\u00e7indeyiz. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12365,12364],"product_tag":[],"class_list":{"0":"post-729417","1":"product","2":"type-product","3":"status-publish","5":"product_cat-diger-genel-konular","6":"product_cat-genel-konular","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-phoenix-yayinevi","10":"pa_yazar-feride-bahar-isin-sema-gumus","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/729417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=729417"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=729417"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=729417"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=729417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}