Modern \u015eirketin \u00c7\u00f6k\u00fc\u015f\u00fc ve Ba\u015fka Bir \u015eirket Teklifi Bu eserin ba\u015f kahraman\u0131 \u015eirket… ve \u015eirket hasta! Neoliberal anlay\u0131\u015f, i\u015f d\u00fcnyas\u0131n\u0131 \u00e7\u00f6kertti. \u0130\u015f d\u00fcnyas\u0131n\u0131n \u00e7ivisi \u00e7\u0131km\u0131\u015f durumda! CEO\u2019lar, b\u00fcy\u00fcme, k\u00e2r, EBITDA, performans diye diye, as\u0131l konuyu, insan\u0131, \u00e7al\u0131\u015fan\u0131, \u00f6rg\u00fct\u00fc, \u00fcr\u00fcn\u00fc, kaliteyi, k\u0131sacas\u0131 \u015firketin kendisini ve \u201ci\u015fin \u00f6z\u00fc\u201dn\u00fc unuttular. Yerel veya \u00e7okuluslu, en kurumsal, en b\u00fcy\u00fck \u015firketler bile neoliberalizmin y\u0131k\u0131c\u0131 etkilerinden bir t\u00fcrl\u00fc kurtulam\u0131yor. \u00c7o\u011fu yanl\u0131\u015f y\u00f6netiliyor; \u00f6nemli bir k\u0131sm\u0131 batarken, bir di\u011fer k\u0131sm\u0131 da, misyonunu, vizyonunu, de\u011ferlerini kaybetmi\u015f bir \u015fekilde elden ele top gibi dola\u015f\u0131yor. Y\u00f6neticilerin ve \u00e7al\u0131\u015fanlar\u0131n hayatlar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 ge\u00e7irdi\u011fi \u201ci\u015f yeri\u201d olarak \u015firket, giderek s\u0131k\u0131c\u0131, zevksiz, \u00e7al\u0131\u015fmay\u0131 itici hale getiren, bo\u011fucu ve her \u015feyden \u00f6te, insana arad\u0131\u011f\u0131 \u201canlam\u201d d\u00fcnyas\u0131n\u0131 sunamayan bir varl\u0131k haline d\u00f6n\u00fc\u015ft\u00fc. Oysa ba\u015fka bir \u015firket m\u00fcmk\u00fcn! Farkl\u0131 bir \u00e7al\u0131\u015fma, farkl\u0131 bir varolu\u015f, farkl\u0131 bir strateji anlay\u0131\u015f\u0131; hem giri\u015fimciyi, hem y\u00f6neticiyi, hem de \u00e7al\u0131\u015fan\u0131, gerek insansal gerek ekonomik a\u00e7\u0131dan tatmin edebilecek, insan\u0131n ger\u00e7ek do\u011fas\u0131na uygun bir ya\u015fama anlay\u0131\u015f\u0131na dayanan bir \u015firket m\u00fcmk\u00fcn. Bu \u00e7al\u0131\u015fmada, Dr. Dani\u015f Navaro, \u00e7o\u011fu aktif CEO\u2019lukla ge\u00e7en i\u015f hayat\u0131ndaki deneyimlerinden yola \u00e7\u0131karak, bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 akademik ve kuramsal olarak da temellendirerek, g\u00fcn\u00fcm\u00fczdeki neoliberal modern \u015firketin, \u201ciyi \u015firket \u2013 k\u00f6t\u00fc \u015firket\u201d ayr\u0131m\u0131ndaki \u00f6rt\u00fck ger\u00e7ekliklerini ve daha iyi, daha etkin ve daha mutlu bir \u015firket alternatifinin nas\u0131l m\u00fcmk\u00fcn olabilece\u011fini ortaya koyuyor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Modern \u015eirketin \u00c7\u00f6k\u00fc\u015f\u00fc ve Ba\u015fka Bir \u015eirket Teklifi Bu eserin ba\u015f kahraman\u0131 \u015eirket… ve \u015eirket hasta! Neoliberal anlay\u0131\u015f, i\u015f d\u00fcnyas\u0131n\u0131 \u00e7\u00f6kertti. \u0130\u015f d\u00fcnyas\u0131n\u0131n \u00e7ivisi \u00e7\u0131km\u0131\u015f durumda! [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-728667","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-remzi-kitabevi","10":"pa_yazar-danis-navaro","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/728667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=728667"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=728667"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=728667"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=728667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}