Silikon Vadisi\u2019nin en pop\u00fcler kitab\u0131 G\u00fcn\u00fcm\u00fczde buna inanmak \u00e7ok zor geliyor olsa da bir zamanlar Airbnb, \u00e7ok gezmeyi sevenler ve oda kiralayanlar\u0131n kendilerine saklad\u0131\u011f\u0131 b\u00fcy\u00fck bir s\u0131rd\u0131, Pinterest sadece pastac\u0131lar ve eli\u015fi yapanlar taraf\u0131ndan kullan\u0131lan ni\u015f bir internet sitesiydi, LinkedIn \u00fcst d\u00fczey y\u00f6neticiler ve i\u015fe al\u0131mc\u0131lar\u0131n kulland\u0131\u011f\u0131 \u00f6zel bir a\u011fd\u0131, Facebook, MySpace\u2019in ezik \u00fcvey karde\u015fiydi ve Uber, New York \u015fehrinin sar\u0131 taksilerine kar\u015f\u0131 hi\u00e7bir \u015fans\u0131 olmayan k\u0131yt\u0131r\u0131k bir giri\u015fim. Peki bu \u015firketler, bu m\u00fctevazi ba\u015flang\u0131\u00e7lardan bug\u00fcn olduklar\u0131 g\u00fc\u00e7 merkezleri h\u00e2line nas\u0131l geldiler? Yayg\u0131n inan\u0131\u015f\u0131n aksine, sadece harika bir \u00fcr\u00fcn in\u015fa edip, arkalar\u0131na yaslan\u0131p d\u00fcnya \u00e7ap\u0131nda b\u00fcy\u00fck ba\u015far\u0131 h\u00e2line geleceklerini ummad\u0131lar. Bu \u015firketlerin ola\u011fan\u00fcst\u00fc y\u00fckseli\u015finin arkas\u0131nda \u00e7al\u0131\u015f\u0131lm\u0131\u015f, dikkatle uygulanm\u0131\u015f bir metodoloji vard\u0131. Bu metodolojiye \u201cB\u00fcy\u00fcmenin \u015eifresini \u00c7\u00f6zmek (Growth Hacking)\u201d ad\u0131 veriliyor ve uygulay\u0131c\u0131lar\u0131 sadece g\u00fcn\u00fcm\u00fcz\u00fcn en pop\u00fcler start-up \u015firketleri de\u011fil, ayn\u0131 zamanda IBM, Walmart ve Microsoft\u2019un yan\u0131 s\u0131ra, B\u00fcy\u00fcmenin \u015eifresini \u00c7\u00f6zmek toplulu\u011funu olu\u015fturan milyonlarca giri\u015fimci, pazarlamac\u0131, y\u00f6netici de bu y\u00f6ntemi kullan\u0131yor. T\u00fcm sekt\u00f6rlerdeki ekiplerin ve \u015firketlerin m\u00fc\u015fteri tabanlar\u0131n\u0131 ve pazar paylar\u0131n\u0131 art\u0131rmak i\u00e7in kullanabilece\u011fi eri\u015filebilir ve pratik bir ara\u00e7 seti olan bu kitap, okuyucular\u0131 kendi \u00f6zel yap\u0131m B\u00fcy\u00fcmenin \u015eifresini \u00c7\u00f6zmek stratejilerini olu\u015fturma ve uygulama s\u00fcrecinde y\u00f6nlendiriyor. Bu kitap; kontrols\u00fcz ve savurgan para\/sermaye kay\u0131plar\u0131n\u0131, “att\u0131m-tuttu” yakla\u015f\u0131mlar\u0131n\u0131, daha tutarl\u0131, tekrarlanabilir, uygun maliyetli ve veri odakl\u0131 sonu\u00e7larla de\u011fi\u015ftirmek isteyen pazarlamac\u0131, y\u00f6netici, giri\u015fimci veya yenilik\u00e7i i\u00e7in okunmas\u0131 gerekenler aras\u0131nda en \u00fcst s\u0131rada. <\/p>\n","protected":false},"excerpt":{"rendered":"
Silikon Vadisi\u2019nin en pop\u00fcler kitab\u0131 G\u00fcn\u00fcm\u00fczde buna inanmak \u00e7ok zor geliyor olsa da bir zamanlar Airbnb, \u00e7ok gezmeyi sevenler ve oda kiralayanlar\u0131n kendilerine saklad\u0131\u011f\u0131 b\u00fcy\u00fck bir [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-728476","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-sola-unitas","10":"pa_yazar-sean-ellis-morgan-brown","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/728476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=728476"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=728476"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=728476"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=728476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}