Marka ileti\u015fiminin \u00f6nde gelen ara\u015ft\u0131rmac\u0131lar\u0131ndan Dr. Robert Heath, reklamlar\u0131 hem bilin\u00e7alt\u0131 hem de yar\u0131 bilin\u00e7li seviyede i\u015fleme \u015feklimizin kararlar\u0131m\u0131z\u0131 y\u00f6nlendiren duygular\u0131m\u0131z \u00fczerindeki etkisini art\u0131rabilece\u011fini \u00f6ne s\u00fcr\u00fcyor. Geni\u015f kapsaml\u0131 psikolojik ve n\u00f6robilimsel ara\u015ft\u0131rmalardan yararlanan Bilin\u00e7alt\u0131n\u0131 Ayartmak reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve s\u0131rlar\u0131n\u0131 ba\u015far\u0131l\u0131 olmu\u015f reklam kampanyalar\u0131ndan \u00e7arp\u0131c\u0131 \u00f6rnekler vererek g\u00f6zler \u00f6n\u00fcne seriyor. Bilin\u00e7alt\u0131n\u0131 Ayartmak\u2019taki teori ve \u00f6rnekler, reklamc\u0131l\u0131\u011f\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair yeni bir i\u00e7g\u00f6r\u00fc \u00f6neriyor. Bu kitab\u0131 her bir reklamc\u0131, t\u00fcketici ve politikac\u0131 mutlaka okumal\u0131. Jerry Wind, Lauder Profes\u00f6r\u00fc ve Wharton School\u2019da Pazarlama Profes\u00f6r\u00fc Dr. Heath reklamc\u0131l\u0131\u011fa ve ileti\u015fime dair \u00e7al\u0131\u015fmalara y\u00f6nelik muazzam bir i\u00e7g\u00f6r\u00fcyle yaz\u0131yor. Konuyu \u015fekillendirmek i\u00e7in teoriden yararlan\u0131yor ve okuyucuyu bilin\u00e7alt\u0131n\u0131n davran\u0131\u015flar\u0131m\u0131z\u0131n \u00f6n saflar\u0131nda nas\u0131l yer ald\u0131\u011f\u0131na dair bilgilendiriyor. Kitab\u0131, pazarlama alan\u0131yla b\u0131rak\u0131n uzaktan yak\u0131ndan ilgisi olanlar\u0131, olmayanlar dahi mutlaka okumal\u0131. Judy Zaichkowsly, Pazarlama ve \u0130leti\u015fim Profes\u00f6r\u00fc, Kopenhag \u0130\u015fletme Okulu Reklamc\u0131l\u0131k hem bilin\u00e7 hem de bilin\u00e7alt\u0131 seviyede \u00e7al\u0131\u015f\u0131r. Bunun nas\u0131l oldu\u011funu anlamak isteyen herkes bu iyi ara\u015ft\u0131r\u0131lm\u0131\u015f kitab\u0131 okumal\u0131d\u0131r. Patrick Barwise, Fahri Profes\u00f6r, London Business School <\/p>\n","protected":false},"excerpt":{"rendered":"
Marka ileti\u015fiminin \u00f6nde gelen ara\u015ft\u0131rmac\u0131lar\u0131ndan Dr. Robert Heath, reklamlar\u0131 hem bilin\u00e7alt\u0131 hem de yar\u0131 bilin\u00e7li seviyede i\u015fleme \u015feklimizin kararlar\u0131m\u0131z\u0131 y\u00f6nlendiren duygular\u0131m\u0131z \u00fczerindeki etkisini art\u0131rabilece\u011fini \u00f6ne s\u00fcr\u00fcyor. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-728022","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-the-kitap","10":"pa_yazar-robert-heath","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/728022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=728022"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=728022"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=728022"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=728022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}