\u0130leti\u015fim Kuramlar\u0131, farkl\u0131 ideolojik, k\u00fclt\u00fcrel, ekonomik, psikolojik veya sosyal teorileri uygulamak i\u00e7in geli\u015ftirilen \u00e7e\u015fitli metodolojik yakla\u015f\u0131mlardan olu\u015fmakta ve bir\u00e7ok bilim dal\u0131ndan beslenmektedir. \u0130leti\u015fim kuramlar\u0131n\u0131n k\u00f6kenlerine bak\u0131ld\u0131\u011f\u0131nda sosyoloji, psikoloji, sosyal psikoloji gibi \u00e7e\u015fitli bilim dallar\u0131nda \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten \u00f6nemli isimlerin alanlar\u0131nda kazand\u0131klar\u0131 tecr\u00fcbelerini ileti\u015fim bilimlerine ta\u015f\u0131d\u0131klar\u0131 g\u00f6r\u00fclmektedir. Kitapta Lasswell, Lazarsfeld, Berelson, Gaudet, Hovland, White, Shannon, Weaver, Heider, Newcomb, Osgood, Tannenbaum, Festinger, Westley, MacLean, Berne, Nash, Schramm, J. Riley, M. Riley, Rogers, McCombs, Shaw, Lippmann, Maletzke, Gerbner, Comstock, Tichenor, Donohue, Olien, Goffman, Noelle-Neumann, Katz, Ball-Rokeach, DeFleur, Gramsci, Adorno, Horkheimer, Debord, Althusser, Foucault, Baudrillard, Habermas, Thompson, Hoggart, Williams, Hall, Saussure, Peirce, McLuhan ve Castells\u2019in ele ald\u0131klar\u0131 d\u00fc\u015f\u00fcnceler etraf\u0131nda kuramlar okuyuculara sunulmaktad\u0131r. Olduk\u00e7a kapsaml\u0131 olarak haz\u0131rlanan kitap i\u00e7erisinde yer alan b\u00f6l\u00fcmler; Lasswell\u2019in \u0130leti\u015fim ve Propaganda Modeli Lazarsfeld ve \u0130ki A\u015famal\u0131 Ak\u0131\u015f Kuram\u0131 Hovland\u2019\u0131n \u0130leti\u015fim ve \u0130kna: Yale Modeli White ve E\u015fik Bek\u00e7ili\u011fi Modeli Shannon ve Weaver\u2019in Matematiksel \u0130leti\u015fim Kuram\u0131 Heider ve Denge Kuram\u0131 Newcomb ve ABX Denge Modeli Osgood ve Tannenbaum\u2019un Uygunluk Kuram\u0131 Festinger ve Bili\u015fsel Uyumsuzluk Kuram\u0131 Westley ve MacLean\u2019\u0131n Arac\u0131lanm\u0131\u015f \u0130leti\u015fim Modeli Berne ve Transaksiyonel Analiz Kuram\u0131 Nash ve Oyun Teorisi Osgood ve Schramm\u2019\u0131n \u0130leti\u015fime Dairesel Yakla\u015f\u0131m Modeli Riley ve Riley\u2019in Sosyolojik \u0130leti\u015fim Modeli Rogers ve Yeniliklerin Yay\u0131lmas\u0131 Teorisi McCombs ve Shaw\u2019\u0131n G\u00fcndem Belirleme Kuram\u0131 Maletzke\u2019nin Kitle \u0130leti\u015fim Modeli Gerbner\u2019in K\u00fclt\u00fcrel G\u00f6stergeler ve Ekme Kuram\u0131 Comstock ve Televizyon Etkisi Modeli Tichenor, Donohue ve Olien\u2019in Bilgi A\u00e7\u0131\u011f\u0131 Kuram\u0131 Goffman ve \u00c7er\u00e7eveleme Kuram\u0131 Noelle-Neumann ve Suskunluk Sarmal\u0131 Kuram\u0131 Katz\u2019\u0131n Kullan\u0131mlar ve Doyumlar Kuram\u0131 Ball-Rokeach ve DeFleur\u2019un Medya Ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 Kuram\u0131 Gramsci ve Hegemonya Kuram\u0131 Adorno ve Horkheimer\u2019\u0131n K\u00fclt\u00fcr End\u00fcstrisi Debord ve G\u00f6steri Toplumu Althusser ve Devletin \u0130deolojik Ayg\u0131tlar\u0131 Foucault ve G\u00f6zetim Toplumu Teorisi Baudrillard ve Sim\u00fclasyon Teorisi Habermas ve \u0130leti\u015fimsel Eylem Kuram\u0131 Thompson, Williams, Hoggart, Hall ve K\u00fclt\u00fcrel \u00c7al\u0131\u015fmalar Saussure, Peirce ve G\u00f6stergebilim Ara\u015ft\u0131rmalar\u0131 McLuhan ve K\u00fcresel K\u00f6y Teorisi Castells ve A\u011f Toplumu Teorisi <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130leti\u015fim Kuramlar\u0131, farkl\u0131 ideolojik, k\u00fclt\u00fcrel, ekonomik, psikolojik veya sosyal teorileri uygulamak i\u00e7in geli\u015ftirilen \u00e7e\u015fitli metodolojik yakla\u015f\u0131mlardan olu\u015fmakta ve bir\u00e7ok bilim dal\u0131ndan beslenmektedir. \u0130leti\u015fim kuramlar\u0131n\u0131n k\u00f6kenlerine bak\u0131ld\u0131\u011f\u0131nda [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14754],"product_tag":[],"class_list":{"0":"post-727099","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-halkla-iliskiler-insan-kaynaklari","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-gazi-kitabevi","10":"pa_yazar-gazi-kitabevi-kolektif","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/727099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=727099"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=727099"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=727099"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=727099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}