{"id":726494,"date":"2025-08-27T20:07:43","date_gmt":"2025-08-27T17:07:43","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/kazandiran-muzakere\/"},"modified":"2026-04-16T02:34:09","modified_gmt":"2026-04-15T23:34:09","slug":"kazandiran-muzakere","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/kazandiran-muzakere\/","title":{"rendered":"Kazand\u0131ran M\u00fczakere"},"content":{"rendered":"<p>Profesyonel deneyiminin \u00e7o\u011funu uluslararas\u0131 platformlarda edinen Necil Beykont, 2005\u2019te kurumsal kat\u0131l\u0131mc\u0131lara m\u00fczakere e\u011fitimleri vermeye ve uluslararas\u0131 ticaret dan\u0131\u015fmanl\u0131\u011f\u0131 yapmaya ba\u015flad\u0131. 2009 ve 2010\u2019da verdi\u011fi teklifler ile \u0130stanbul Bilgi \u00dcniversitesi ve Bah\u00e7e\u015fehir \u00dcniversitesi\u2019nde m\u00fczakere derslerinin ba\u015flamas\u0131n\u0131 sa\u011flad\u0131. Halen kurumsal m\u00fczakere e\u011fitimleri vermeye ve \u00fcniversite hocal\u0131\u011f\u0131na devam eden Beykont bu kitapta \u00f6nce m\u00fczakere konusunda yayg\u0131n kabul g\u00f6rm\u00fc\u015f ama yanl\u0131\u015f yakla\u015f\u0131m tarzlar\u0131n\u0131 masaya yat\u0131r\u0131yor. Sonra da taraflar\u0131n ba\u015far\u0131l\u0131 m\u00fczakereler y\u00fcr\u00fctmesini sa\u011flayacak bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ve sorgulay\u0131c\u0131 yakla\u015f\u0131mlar\u0131 ele al\u0131yor. Alg\u0131 y\u00f6netiminin ve do\u011fru-yanl\u0131\u015f etkile\u015fimin \u015fifrelerini farkl\u0131 \u00f6rneklerle sunan Beykont, di\u011fer taraf\u0131 tuza\u011fa d\u00fc\u015f\u00fcren de\u011fil, t\u00fcm taraflar\u0131n kazan\u00e7l\u0131 ve sa\u011flam i\u015fbirlikleri kurabilece\u011fi anla\u015fmalara g\u00f6t\u00fcren ilke ve davran\u0131\u015flar\u0131 ortaya koyuyor. \u201cNecil Beykont de\u011ferli bir y\u00f6netici, iyi bir m\u00fczakereci ve yetenekli bir e\u011fitimcidir. Bu kitapta, m\u00fczakere konusunda, ki\u015fisel deneyimleriyle harmanlad\u0131\u011f\u0131 bilimsel bulgular\u0131 son derece anla\u015f\u0131l\u0131r bir dille okurlara aktar\u0131yor.\u201d Prof. Emre Kongar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profesyonel deneyiminin \u00e7o\u011funu uluslararas\u0131 platformlarda edinen Necil Beykont, 2005\u2019te kurumsal kat\u0131l\u0131mc\u0131lara m\u00fczakere e\u011fitimleri vermeye ve uluslararas\u0131 ticaret dan\u0131\u015fmanl\u0131\u011f\u0131 yapmaya ba\u015flad\u0131. 2009 ve 2010\u2019da verdi\u011fi teklifler ile<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,19008],"product_tag":[],"class_list":{"0":"post-726494","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-yonetim","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-kuraldisi-yayinevi","10":"pa_yazar-necil-beykont","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/726494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=726494"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=726494"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=726494"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=726494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}