Bu kitap, Instagram\u2019da kullan\u0131c\u0131lar\u0131n benlik sunma bi\u00e7imlerini analiz etmeye \u00e7al\u0131\u015fan bir proje sonunda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. 2019 y\u0131l\u0131 May\u0131s ay\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, rastgele \u00f6rnekleme (random sampling) y\u00f6ntemiyle sekiz farkl\u0131 Instagram fenomeninin profili analiz edilmi\u015ftir. Instagram profillerini analiz etmek i\u00e7in Erving Goffman\u2019\u0131n geli\u015ftirdi\u011fi “benlik sunumu analiz formu\u201d kullan\u0131lm\u0131\u015f; Instagram\u2019\u0131n benlik sunumunu nas\u0131l de\u011fi\u015ftirdi\u011fini g\u00f6rmek i\u00e7in fenomenlerin ilk ve son payla\u015f\u0131mlar\u0131 aras\u0131ndaki farklara odaklan\u0131lm\u0131\u015ft\u0131r. Ayr\u0131ca analiz sonu\u00e7lar\u0131n\u0131 test edebilmek i\u00e7in on d\u00f6rt fenomen ile y\u00fcz y\u00fcze yap\u0131land\u0131r\u0131lm\u0131\u015f m\u00fclakat ger\u00e7ekle\u015ftirilmi\u015ftir.Ara\u015ft\u0131rma sonu\u00e7lar\u0131 g\u00f6stermektedir ki fenomen kullan\u0131c\u0131lar, sosyal medya platformlar\u0131n\u0131 takip\u00e7ileriyle ileti\u015fim kanal\u0131n\u0131 s\u00fcrekli a\u00e7\u0131k tutmaya y\u00f6nelik kullanmaktad\u0131rlar. Bir ileti\u015fim arac\u0131 olarak kullan\u0131lan bu platformlar fenomen kullan\u0131c\u0131lar\u0131, takip\u00e7inin istedi\u011fi profile d\u00f6n\u00fc\u015ft\u00fcrmektedir. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dijital edimleri ise be\u011feni, yorum ve yeni takip\u00e7i kazanma kayg\u0131s\u0131d\u0131r. Be\u011feni esteti\u011fi ve takip\u00e7i kayg\u0131s\u0131; fenomen kullan\u0131c\u0131lar\u0131 kendilerinin d\u0131\u015f\u0131nda yeni birine d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken, yer yer kendilerine yabanc\u0131la\u015ft\u0131rmaktad\u0131r. Fenomen kullan\u0131c\u0131lar\u0131n ba\u015flang\u0131\u00e7ta sunduklar\u0131 benlik ile fenomen h\u00e2line geldikten sonraki benlik sunumlar\u0131 aras\u0131nda devasa farkl\u0131l\u0131klar olu\u015ftu\u011fu g\u00f6zlenmektedir. Niyahetinde Instagram, fenomen kullan\u0131c\u0131lar\u0131n g\u00fcndelik ya\u015famlar\u0131nda da bir\u00e7ok de\u011fi\u015fikli\u011fe yol a\u00e7maktad\u0131r.Sevgili okuyucu; bu kitap sosyal medya platformlar\u0131nda olu\u015fan sanal kimliklerin ger\u00e7ek kimliklerden nas\u0131l farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131, kullan\u0131c\u0131lar\u0131n ki\u015fisel dijital benlikler tasar\u0131mlar\u0131nda ni\u00e7in \u00f6zg\u00fcr hissettiklerini ve benlik sunumunun dijitalle\u015fme ve takip\u00e7i etkisi alt\u0131nda nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc sosyal-psikolojik a\u00e7\u0131dan ortaya koymaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bu kitap, Instagram\u2019da kullan\u0131c\u0131lar\u0131n benlik sunma bi\u00e7imlerini analiz etmeye \u00e7al\u0131\u015fan bir proje sonunda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. 2019 y\u0131l\u0131 May\u0131s ay\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, rastgele \u00f6rnekleme (random sampling) y\u00f6ntemiyle [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[22061,13488],"product_tag":[],"class_list":{"0":"post-726036","1":"product","2":"type-product","3":"status-publish","5":"product_cat-sosyal-medya-ve-iletisim","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-abakus-kitap","10":"pa_yazar-ulkar-gulmammadzada","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/726036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=726036"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=726036"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=726036"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=726036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}