PR Mitleri start-up sahipleri, marka pazarlamac\u0131lar\u0131, ileti\u015fim uzmanlar\u0131 ve \u00f6\u011frencilere ge\u00e7ici modalar\u0131 ve test edilip onaylanan PR uygulamalar\u0131n\u0131 ay\u0131rt etmelerine yard\u0131mc\u0131 olacak bir ara\u00e7 olarak halkla ili\u015fkiler teorisi ve uygulamas\u0131 hakk\u0131ndaki pop\u00fcler mitleri kullan\u0131yor. Kitab\u0131n amac\u0131, PR\u2019la ilgili yayg\u0131n yanl\u0131\u015f fikirleri yok etmek ve okurlara bu mitlerin hepsinin aksini a\u00e7\u0131k bir \u015fekilde ispatlayacak kan\u0131tlar olmas\u0131na ra\u011fmen neden bug\u00fcne kadar geldiklerine dair i\u00e7g\u00f6r\u00fcler sunmak.Okurlar\u0131n ili\u015fki kuraca\u011f\u0131 (tabii bir\u00e7o\u011fu s\u0131k s\u0131k yanl\u0131\u015f anlayabilir) konular\u0131 ke\u015ffeden PR Mitleri temel PR y\u00f6ntemlerine yeni bir \u0131\u015f\u0131k tutacak. Medya ve e\u011flence d\u00fcnyas\u0131n\u0131n sekt\u00f6r\u00fc yans\u0131tma bi\u00e7imi y\u00fcz\u00fcnden yayg\u0131nla\u015fan PR\u2019\u0131n asla bitmeyen bir parti oldu\u011fu varsay\u0131m\u0131ndan s\u0131k s\u0131k tekrar edilen \u201creklam\u0131n iyisi k\u00f6t\u00fcs\u00fc yoktur\u201d gibi potansiyel olarak daha zarar verici yanl\u0131\u015f fikirlere kadar pek \u00e7ok farkl\u0131 konuya de\u011finiliyor. Birle\u015fik Krall\u0131k\u2019ta ya\u015fayan en parlak ve en heyecan verici gen\u00e7 ileti\u015fim uzmanlar\u0131ndan birinin yazd\u0131\u011f\u0131 \u00e7ekici, ger\u00e7ek deneyimlere dayanan bu kitap, PR sekt\u00f6r\u00fcn\u00fcn ger\u00e7eklerine y\u00f6nelik \u00f6zg\u00fcn bir bak\u0131\u015f a\u00e7\u0131s\u0131 sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
PR Mitleri start-up sahipleri, marka pazarlamac\u0131lar\u0131, ileti\u015fim uzmanlar\u0131 ve \u00f6\u011frencilere ge\u00e7ici modalar\u0131 ve test edilip onaylanan PR uygulamalar\u0131n\u0131 ay\u0131rt etmelerine yard\u0131mc\u0131 olacak bir ara\u00e7 olarak halkla [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-725460","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-bilgi-yayinevi","10":"pa_yazar-rich-leigh","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/725460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=725460"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=725460"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=725460"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=725460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}