21. y\u00fczy\u0131lda h\u0131zla de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve ayn\u0131 h\u0131zda de\u011fi\u015fen teknolojilerin varl\u0131\u011f\u0131nda, i\u015fletmeler, de\u011fi\u015fen \u00e7evre ko\u015fullar\u0131na uyumla ve geli\u015fen teknolojiyi takip ederek ayakta kalabilirler. Bu kitap, i\u015fletmelerin bu ko\u015fullarda i\u00e7 kaynaklar\u0131n\u0131n geli\u015fimi, de\u011fi\u015fen teknoloji ile ortaya \u00e7\u0131kan yeni \u00fcretim y\u00f6ntemleri, yeni \u00fcr\u00fcnler ve i\u015fletmelerin rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fcne ula\u015fmalar\u0131 i\u00e7in hangi stratejileri uygulad\u0131\u011f\u0131 konular\u0131n\u0131 kapsamaktad\u0131r. Bu \u00e7al\u0131\u015fma, “B\u00fcy\u00fck \u0130\u015fletmelerde Entelekt\u00fcel Sermayenin Yenilik\u00e7ili\u011fe Dayal\u0131 Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fcne Etkisi: Eski\u015fehir\u2019de Kurulu \u0130\u015fletmeler \u00dczerinde Bir Ara\u015ft\u0131rma\u201d adl\u0131 doktora tezinden \u00fcretilmi\u015ftir. Entelekt\u00fcel sermaye, i\u015fletmelerin muhasebe tablolar\u0131na yans\u0131mayan, di\u011fer bir ifade ile somut olarak ifade edilemeyen i\u015fletme varl\u0131klar\u0131ndan olu\u015fmaktad\u0131r. \u0130\u015fletmelerin faaliyette bulunduklar\u0131 \u00e7evreye uyum sa\u011flamak ya da faaliyette bulunduklar\u0131 \u00e7evreyi etkilemek i\u00e7in ger\u00e7ekle\u015ftirmi\u015f olduklar\u0131 yenilik faaliyetleri ise inovasyonu olu\u015fturmaktad\u0131r. \u0130\u015fletmeler, inovasyona ve \u00e7evreye uyuma dayal\u0131 olarak s\u00fcrd\u00fcr\u00fclebilir rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc elde etmektedirler.<\/p>\n","protected":false},"excerpt":{"rendered":"
21. y\u00fczy\u0131lda h\u0131zla de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve ayn\u0131 h\u0131zda de\u011fi\u015fen teknolojilerin varl\u0131\u011f\u0131nda, i\u015fletmeler, de\u011fi\u015fen \u00e7evre ko\u015fullar\u0131na uyumla ve geli\u015fen teknolojiyi takip ederek ayakta kalabilirler. Bu kitap, [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[17249,13043],"product_tag":[],"class_list":{"0":"post-724120","1":"product","2":"type-product","3":"status-publish","5":"product_cat-borsa-finans","6":"product_cat-ekonomi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-astana-yayinlari","10":"pa_yazar-deniz-yildiz-kurtulus-yilmaz-genc","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/724120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=724120"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=724120"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=724120"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=724120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}