Trading up, t\u00fcketicinin alaca\u011f\u0131 bir \u00fcr\u00fcnde bir \u00fcst yani daha pahal\u0131 modele ge\u00e7mesi, elindekini daha iyisiyle, daha yenisiyle, bir \u00fcst modeliyle de\u011fi\u015ftirmesi olarak anlatabilece\u011fimiz bir davran\u0131\u015f.Bu davran\u0131\u015f son y\u0131llarda k\u00fcresel pazara \u015fekil veriyor. Pazar\u0131 kutupla\u015ft\u0131rarak d\u00fc\u015f\u00fck maliyetli \u00fcr\u00fcnleri daha kolay bulunabilir ve daha kaliteli hale getiriyor ve en varl\u0131kl\u0131 t\u00fcketicilerin bask\u0131s\u0131 inovasyonu te\u015fvik edip h\u0131zland\u0131r\u0131yor. Bu s\u00fcre\u00e7 d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnlere do\u011fru dalga dalga yay\u0131l\u0131rken inovasyon daha \u00e7ok ki\u015fi i\u00e7in ula\u015f\u0131labilir oluyor.Trading up yaln\u0131z pozitif bir fakt\u00f6r de\u011fil, ayn\u0131 zamanda k\u00fcresel ve kal\u0131c\u0131. \u0130\u015f liderleri a\u00e7\u0131s\u0131ndan bir rekabet tehdidi olu\u015fturabilir ya da i\u015finizi geli\u015ftirmek, kategorinizi d\u00f6n\u00fc\u015ft\u00fcrmek ve d\u00fcnya \u00e7ap\u0131nda t\u00fcketicilerle ba\u011flant\u0131 kurmak i\u00e7in bir f\u0131rsat olarak g\u00f6r\u00fclebilir.En iyi yanlar\u0131n\u0131 ise hep birlikte g\u00f6rece\u011fiz!<\/p>\n","protected":false},"excerpt":{"rendered":"
Trading up, t\u00fcketicinin alaca\u011f\u0131 bir \u00fcr\u00fcnde bir \u00fcst yani daha pahal\u0131 modele ge\u00e7mesi, elindekini daha iyisiyle, daha yenisiyle, bir \u00fcst modeliyle de\u011fi\u015ftirmesi olarak anlatabilece\u011fimiz bir davran\u0131\u015f.Bu [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-719278","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-michael-j-silverstein-neil-fiske","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/719278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=719278"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=719278"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=719278"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=719278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}