\u015eeffafl\u0131\u011f\u0131n artt\u0131\u011f\u0131 ve ileti\u015fimin s\u00fcrekli daha h\u0131zland\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, bilgi bir g\u00f6z a\u00e7\u0131p kapay\u0131ncaya kadar yay\u0131l\u0131yor ve s\u0131n\u0131r tan\u0131m\u0131yor. Karma\u015f\u0131k ba\u011flant\u0131larla in\u015fa edilent\u00fcketici ekonomisinde, bir \u015firketin itibar\u0131n\u0131 bir \u00fcr\u00fcn gibi y\u00f6netmek art\u0131k s\u00f6z konusu de\u011fil. Her t\u00fcrl\u00fc bilginin bir anda d\u00fcnyan\u0131n en u\u00e7 noktalar\u0131na dahi ula\u015ft\u0131\u011f\u0131 bu \u00e7a\u011fda, onlarca y\u0131ll\u0131k yat\u0131r\u0131mla sa\u011flanan itibar\u0131n dakikalar i\u00e7inde \u00e7\u00f6t\u00fc\u011f\u00fcne \u015fahit oluyoruz. \u0130deal senaryolardan felaket senaryolar\u0131na, pek \u00e7ok \u00f6rnekten yararlanan Chris foster, itibar kayb\u0131n\u0131n s\u00f6z konusu oldu\u011fu durumlarda nas\u0131l haz\u0131rl\u0131k yap\u0131laca\u011f\u0131, b\u00f6yle bir durumda ne t\u00fcr ad\u0131mlar at\u0131laca\u011f\u0131 ve sonraki d\u00f6nemde itibar\u0131n nas\u0131l yeniden g\u00fc\u00e7lendirilece\u011fi gibi sorulara tatmin edici cevaplar veriyor.\u0130tibar stratejisi, ileti\u015fim ve kurumsal stratji uzmanlar\u0131n\u0131n bilgi ve deneyimleriye katk\u0131da bulunduklar\u0131 \u00e7al\u0131\u015fma, moder dijital ekonomide kurumsal itibar\u0131n korunmas\u0131 ve g\u00fc\u00e7lendirilmesi konusunda veriye dayal\u0131, ad\u0131m ad\u0131m ilerleyen ve uygulamaya y\u00f6nelik bir yol haritas\u0131 sunuyor. Hiper-Ba\u011fl\u0131 Bir D\u00fcnyada \u0130tibar Stratejisi ve Analiti\u011fi, kurumsal ileti\u015fim ve itibar y\u00f6netimi konusunda tam te\u015fekk\u00fcll\u00fc bir rehbe kitap. Chris Foster, Burson Cohn&Wolfe \u0130leti\u015fim Ajans\u0131n\u0131n Kuzey Amerika Ba\u015fkan\u0131. Pek \u00e7ok \u00f6nemli kurulu\u015fun y\u00f6netim kurulunda yer al\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eeffafl\u0131\u011f\u0131n artt\u0131\u011f\u0131 ve ileti\u015fimin s\u00fcrekli daha h\u0131zland\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, bilgi bir g\u00f6z a\u00e7\u0131p kapay\u0131ncaya kadar yay\u0131l\u0131yor ve s\u0131n\u0131r tan\u0131m\u0131yor. Karma\u015f\u0131k ba\u011flant\u0131larla in\u015fa edilent\u00fcketici ekonomisinde, bir \u015firketin itibar\u0131n\u0131 [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-718111","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-koc-universitesi-yayinlari","10":"pa_yazar-chris-foster","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/718111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=718111"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=718111"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=718111"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=718111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}