Elinizdeki kitab\u0131n \u00e7ok ama\u00e7l\u0131 bir kitap oldu\u011fu s\u00f6ylenebilir. Gazetecili\u011fi ve di\u011fer medyay\u0131 anlaman\u0131n kilidi kurumsal ileti\u015fim s\u00fcre\u00e7lerinin \u00e7\u00f6z\u00fcmlenmesinden ge\u00e7iyor. \u00c7\u00fcnk\u00fc, i\u00e7eri\u011fin bedavaya verildi\u011fi, gelirin ise reklamlardan elde edildi\u011fi i\u015f modeli 19. y\u00fczy\u0131ldan bu yana ge\u00e7erlili\u011fini koruyor. Yeni medyan\u0131n ve dijital ortamlar\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131n\u0131n bunu de\u011fi\u015ftirmesi bekleniyordu; ama bu de\u011fi\u015fimin sanc\u0131l\u0131 oldu\u011fu, ayn\u0131 i\u015f modelinin internet \u00fczerinde de kurulmaya \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00d6te yandan dijital medyan\u0131n ta\u015f\u0131d\u0131\u011f\u0131 \u00f6zellikler nedeniyle geleneksel i\u015f modelinin de d\u00f6n\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131, bu s\u00fcrecin gazetecilik ve televizyonu da etkiledi\u011fi g\u00f6r\u00fclebiliyor. Elinizdeki kitap, hem lisans d\u00fczeyinde hem de lisans\u00fcst\u00fc d\u00fczeyde medyan\u0131n ekonomisini anlayabilmek i\u00e7in gerekli bilgileri veriyor. Facebook ve Twitter gibi sosyal medyada reklam vermenin p\u00fcf noktalar\u0131ndan, dijital ortamlarda halkla ili\u015fkilerin uygulanmas\u0131n\u0131n getirdi\u011fi sorunlara kadar pek \u00e7ok konuda temel kitap olmay\u0131 hedefliyor. G\u00fcn\u00fcm\u00fczde televizyonlar\u0131n da d\u00f6n\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131, televizyon seyretmenin do\u011fas\u0131n\u0131n de\u011fi\u015fti\u011fi g\u00f6r\u00fcl\u00fcyor. Herkesin ekran ba\u015f\u0131na topland\u0131\u011f\u0131 bir yap\u0131dan, herkesin elindeki ak\u0131ll\u0131 telefonlardan tabletlere kadar televizyon izledi\u011fi bir d\u00f6nemdeyiz. Ama eskinin \u201creytingi\u201d g\u00fcn\u00fcm\u00fcz\u00fc anlamak i\u00e7in yeterli olam\u0131yor, \u00e7ok farkl\u0131 izleme \u00f6l\u00e7\u00fcm sistemleri g\u00fcndeme geliyor. Gelece\u011fe y\u00f6nelik olarak teknolojilerin alaca\u011f\u0131 bi\u00e7im ve kurumsal ileti\u015fim s\u00fcre\u00e7lerinin yeni medyaya kaymas\u0131yla ortaya \u00e7\u0131kan \u00f6zel ya\u015fam\u0131n gizlili\u011fiyle ilgili sorunlar da, hem lisans hem lisans\u00fcst\u00fc \u00f6\u011frenciler i\u00e7in \u00f6nem ta\u015f\u0131yor. (Arka Kapaktan)<\/p>\n","protected":false},"excerpt":{"rendered":"
Elinizdeki kitab\u0131n \u00e7ok ama\u00e7l\u0131 bir kitap oldu\u011fu s\u00f6ylenebilir. Gazetecili\u011fi ve di\u011fer medyay\u0131 anlaman\u0131n kilidi kurumsal ileti\u015fim s\u00fcre\u00e7lerinin \u00e7\u00f6z\u00fcmlenmesinden ge\u00e7iyor. \u00c7\u00fcnk\u00fc, i\u00e7eri\u011fin bedavaya verildi\u011fi, gelirin ise reklamlardan [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-717660","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-haluk-geray","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/717660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=717660"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=717660"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=717660"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=717660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}