Elinizdeki kitap bir medya planlama kitab\u0131 de\u011fildir. Bir reklam ve medya ara\u015ft\u0131rmalar\u0131 kitab\u0131 da de\u011fildir. Bu kitap, medya planlamalar\u0131nda kullan\u0131lan ara\u015ft\u0131rmalar\u0131 ve verileri anlatan bir kitap. Yakla\u015f\u0131k otuz y\u0131l, reklam ve medya sekt\u00f6r\u00fcne ara\u015ft\u0131rma ve veri sa\u011flam\u0131\u015f, duayen ara\u015ft\u0131rmac\u0131 Hayri Cem, sekt\u00f6rdeki firmalar\u0131n iyi bir ara\u015ft\u0131rmac\u0131da arad\u0131\u011f\u0131 tecr\u00fcbe ve bilgi birikimini ilk elden bilen bir isim. Aran\u0131lan bu bilgi birikimi \u00fcniversite e\u011fitimlerinden sa\u011flanamad\u0131\u011f\u0131 i\u00e7in, firmalar ya birbirlerinden personel transfer etmekte ya da gelecek vaat eden tecr\u00fcbesiz gen\u00e7leri i\u015fe al\u0131p, uzun bir e\u011fitim s\u00fcrecinden ge\u00e7irmektedir. \u00c7eyrek as\u0131rl\u0131k sekt\u00f6r deneyiminin ard\u0131ndan \u00fcniversitede ders vermeye ba\u015flayan Hayri Cem, e\u011fitimcilik hayat\u0131nda s\u00f6z konusu eksikli\u011fi doldurmay\u0131, \u00f6\u011frencilerine reklam ve medya sekt\u00f6r\u00fcn\u00fcn ihtiya\u00e7 duydu\u011fu bilgi birikimini aktarmay\u0131 hedefleyerek elinizdeki kitab\u0131 kalem ald\u0131. Medya planlama ara\u015ft\u0131rmalar\u0131 derslerinde \u00f6\u011frencilerine, \u00fclkemizde yap\u0131lmakta olan ara\u015ft\u0131rmalar\u0131 ve verileri kullanarak, analiz yapma ve yorumlama yetene\u011fi kazand\u0131rmaya \u00e7al\u0131\u015f\u0131rken, elinizdeki kitapla bu \u00e7abas\u0131n\u0131 alandaki t\u00fcm \u00f6\u011frencilerle ve profesyonellerle payla\u015f\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Elinizdeki kitap bir medya planlama kitab\u0131 de\u011fildir. Bir reklam ve medya ara\u015ft\u0131rmalar\u0131 kitab\u0131 da de\u011fildir. Bu kitap, medya planlamalar\u0131nda kullan\u0131lan ara\u015ft\u0131rmalar\u0131 ve verileri anlatan bir kitap. [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-717588","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-i-hayri-cem","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/717588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=717588"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=717588"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=717588"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=717588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}