Parf\u00fcm rekl\u00e2mlar\u0131 yap\u0131lar\u0131 gere\u011fi sunduklar\u0131 \u00fcr\u00fcn\u00fcn i\u015flevini, yani kokuyu \u00f6ne \u00e7\u0131karam\u0131yorlar. Bu tip reklamlarda o parf\u00fcm\u00fcn kokulu bile\u015fenlerinin isim veya resimlerini de\u011fil, kullan\u0131m\u0131yla beraber yarataca\u011f\u0131 olas\u0131 etkinin g\u00f6rselle\u015ftirilmi\u015f haline \u015fahit oluyor, \u015fahit oldu\u011fumuz manzara bilin\u00e7d\u0131\u015f\u0131nda varsayageldi\u011fimiz eksiklik veya yetersizli\u011fe denk geliyorsa at\u0131lm\u0131\u015f olan oku hedefine ula\u015ft\u0131r\u0131yor ve sat\u0131n alma karar\u0131na y\u00f6neliyoruz. Bunun neden b\u00f6yle oldu\u011fu kokunun kendine ait bir lisan\u0131n\u0131n olmamas\u0131yla kolayca a\u00e7\u0131klanabilir belki. Ancak masum bir lisan eksikli\u011finin tel\u00e2fi \u00e7abas\u0131 gibi g\u00f6r\u00fcnen bu olgunun arka plan\u0131nda farkl\u0131 dinamikler yer al\u0131yor. Bu durum bir yetersizlikten veya beceriksizlikten kaynaklanm\u0131yor; bilakis, bilerek ve isteyerek mesaj \u00fcr\u00fcn\u00fcn ne koktu\u011fu \u00fczerinden de\u011fil onu kullanan\u0131n neye d\u00f6n\u00fc\u015fece\u011fi \u00fczerinden kurgulan\u0131yor. D\u00f6n\u00fc\u015f\u00fcm arzusu, o arzunun ihtiya\u00e7 gibi alg\u0131lanmas\u0131 gibi konular da mercek alt\u0131na al\u0131nmak i\u00e7in ba\u015fta ruhbilim olmak \u00fczere muhtelif disiplinlerin el uzatmas\u0131na ihtiya\u00e7 duyuyor.Meltem G\u00fcler, \u00fclkemizde k\u0131s\u0131tl\u0131 say\u0131 ve nitelikte metin \u00fcretimi yap\u0131lan bir alanda, kokuda, Y\u00f6nlendirilmi\u015f Arzu ile Pandora\u2019n\u0131n k\u00fcp\u00fcn\u00fcn kapa\u011f\u0131n\u0131 a\u00e7\u0131yor. Birden fazla disiplinin bir araya getirildi\u011fi, psikanaliz, g\u00f6stergebilim, duyusal alg\u0131 gibi ilk bak\u0131\u015fta uzak g\u00f6r\u00fcnen noktalar\u0131n parf\u00fcm reklam\u0131 \u00fczerinde kal\u0131n \u00e7izgilerle birle\u015ftirildi\u011fi yo\u011fun emek ve zaman harcanm\u0131\u015f bir metne imza at\u0131yor. Zengin bir kaynak\u00e7aya sahip bu \u00e7al\u0131\u015fmadan biz okurlara d\u00fc\u015fen ise sunulan sebep sonu\u00e7 ili\u015fkilerinin ve \u00e7\u0131kar\u0131mlar\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Parf\u00fcm rekl\u00e2mlar\u0131 yap\u0131lar\u0131 gere\u011fi sunduklar\u0131 \u00fcr\u00fcn\u00fcn i\u015flevini, yani kokuyu \u00f6ne \u00e7\u0131karam\u0131yorlar. Bu tip reklamlarda o parf\u00fcm\u00fcn kokulu bile\u015fenlerinin isim veya resimlerini de\u011fil, kullan\u0131m\u0131yla beraber yarataca\u011f\u0131 olas\u0131 [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[15983,13488],"product_tag":[],"class_list":{"0":"post-717220","1":"product","2":"type-product","3":"status-publish","5":"product_cat-iletisim-ve-medya","6":"product_cat-toplum-ve-insan","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-utopya-yayinevi","10":"pa_yazar-meltem-guler","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/717220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=717220"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=717220"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=717220"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=717220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}