Se\u00e7mek ve se\u00e7ilmek, insanl\u0131k tarihi kadar eski bir davran\u0131\u015f \u015fekli. D\u00fcnyada iyi-k\u00f6t\u00fc yap\u0131lan her \u015feyin temelinde bir se\u00e7me hadisesi bulunur. Bir sistemin ilerleyebilmesi de ancak, o sistemi geli\u015ftirmeye aday olan\u0131n, iyi yeti\u015fmi\u015f olmas\u0131na, etik yasalara ve yerel-evrensel de\u011ferlere sahip \u00e7\u0131kmas\u0131na ba\u011fl\u0131d\u0131r. Se\u00e7men olan yerde; ikna, hitabet, s\u00f6ylem \u00e7\u00f6z\u00fcmlemesi, dil psikolojisi, propaganda, ileti\u015fim gibi kavramlar yer al\u0131r. Ve \u00f6nemle hat\u0131rlatmak isteriz ki, temelinde iyi niyet bar\u0131nd\u0131rmayan hi\u00e7bir se\u00e7im stratejisi, se\u00e7men davran\u0131\u015flar\u0131nda ileriye d\u00f6n\u00fck kal\u0131c\u0131 olamayacakt\u0131r. K\u0131sa vadede hedefe ula\u015ft\u0131ran bu strateji, uzun vadede er ya da ge\u00e7 kaybetmeye mahkumdur. Se\u00e7im faaliyeti i\u00e7erisinde uygulanan t\u00fcm stratejiler, sanatsal bir \u00fcretim s\u00fcrecini bar\u0131nd\u0131r\u0131r. \u0130maj, retorik, estetik, uyum, ahenk, duygu\u2026 O nedenle, kitab\u0131n ad\u0131n\u0131 \u201cSe\u00e7im Kazanma Sanat\u0131\u201d olarak d\u00fc\u015f\u00fcnd\u00fck. Di\u011fer t\u00fcrl\u00fc, pop\u00fclist bir ama\u00e7 g\u00fcd\u00fclmemi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Se\u00e7mek ve se\u00e7ilmek, insanl\u0131k tarihi kadar eski bir davran\u0131\u015f \u015fekli. D\u00fcnyada iyi-k\u00f6t\u00fc yap\u0131lan her \u015feyin temelinde bir se\u00e7me hadisesi bulunur. Bir sistemin ilerleyebilmesi de ancak, o [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12337,14543],"product_tag":[],"class_list":{"0":"post-716382","1":"product","2":"type-product","3":"status-publish","5":"product_cat-politika-siyaset","6":"product_cat-turkiye-siyaseti-ve-politikasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-ani-yayincilik","10":"pa_yazar-kamil-sonmez","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/716382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=716382"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=716382"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=716382"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=716382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}