Mehmet Sezgin, 1999 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 muhte\u015fem bir yolculu\u011fu; \u201cB\u00fcy\u00fck bir \u015firkette, gen\u00e7 bir \u015firket ruhu ile lovemark nas\u0131l yarat\u0131l\u0131r?\u201d deneyimini, Hikayesi En Bol kitab\u0131nda bizlerle payla\u015f\u0131yor.Garanti Bankas\u0131 2000 y\u0131l\u0131nda Bonus Kart program\u0131n\u0131 ba\u015flatt\u0131\u011f\u0131nda, T\u00fcrkiye\u2019de kartla \u00f6demelerin t\u00fcm sekt\u00f6rdeki pay\u0131 sadece %10 civar\u0131ndayd\u0131. Bonus Kart, \u00f6deme sekt\u00f6r\u00fcn\u00fcn i\u015fleyi\u015fini k\u00f6k\u00fcnden de\u011fi\u015ftirdi. Bir\u00e7ok banka, kurulu\u015f ve \u015firketi yenilik\u00e7i olmak zorunda b\u0131rakt\u0131. Y\u0131llar i\u00e7inde her \u015fey de\u011fi\u015fti: 15 milyon kart sahibi, Bonus Kart\u0131 kullan\u0131ma sunan 11 banka ve 1 milyon \u00fcye i\u015fyeri. Bir\u00e7ok geli\u015fmi\u015f \u00fclkenin ilerisinde, T\u00fcrkler art\u0131k ki\u015fisel harcamalar\u0131n\u0131n yakla\u015f\u0131k yar\u0131s\u0131n\u0131 kredi kart\u0131yla yap\u0131yor. Bonus Kart’\u0131n kendine \u00f6zg\u00fc ye\u015fil logosu, ak\u0131lda kal\u0131c\u0131 reklam m\u00fczikleri, markayla \u00f6zde\u015fle\u015fen kabar\u0131k peruklar\u0131, Bonus Kart’\u0131 \u00fclkenin en iyi tan\u0131nan markalar\u0131ndan biri yapt\u0131. Kredi kartlar\u0131, bankalar ve \u015firketlerle ilgili \u00f6yk\u00fclerin s\u0131k\u0131c\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, b\u00fcy\u00fck bir s\u00fcrprize haz\u0131r olun. \u00d6yk\u00fcm\u00fcz\u00fcn kahramanlar\u0131; renkler, markalar, reklamlar, konserler ve ger\u00e7ek ki\u015filer. Konusu ise; do\u011fru kararlar\u0131n nas\u0131l al\u0131nd\u0131\u011f\u0131!Hikayesi En Bol, \u00f6zellikle \u00f6deme sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan k\u00fcresel \u015firketlerde g\u00f6rev yapan y\u00f6neticilere liderlik konusunda yeni ufuklar a\u00e7acak. \u00d6deme sistemleri sekt\u00f6r\u00fcn\u00fcn d\u0131\u015f\u0131ndakiler ise, ekiplerine daha iyi liderlik etmelerini sa\u011flayacak ilham, deneyim ve i\u00e7g\u00f6r\u00fcleri bu kitapta bulacak.K\u0131sacas\u0131, bu kitab\u0131 okumak, sizin i\u00e7in bonus olacak! <\/p>\n","protected":false},"excerpt":{"rendered":"
Mehmet Sezgin, 1999 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 muhte\u015fem bir yolculu\u011fu; \u201cB\u00fcy\u00fck bir \u015firkette, gen\u00e7 bir \u015firket ruhu ile lovemark nas\u0131l yarat\u0131l\u0131r?\u201d deneyimini, Hikayesi En Bol kitab\u0131nda bizlerle payla\u015f\u0131yor.Garanti [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-716194","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-mehmet-sezgin","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/716194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=716194"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=716194"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=716194"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=716194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}