{"id":715697,"date":"2025-08-27T17:33:55","date_gmt":"2025-08-27T14:33:55","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisen-pazarlama-anlayisi\/"},"modified":"2026-04-16T02:23:53","modified_gmt":"2026-04-15T23:23:53","slug":"degisen-pazarlama-anlayisi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/degisen-pazarlama-anlayisi\/","title":{"rendered":"De\u011fi\u015fen Pazarlama Anlay\u0131\u015f\u0131"},"content":{"rendered":"<p>Teknolojideki de\u011fi\u015fim, ileti\u015fimin, lojisti\u011fin geli\u015fmesi geleneksel y\u00f6ntemlerin,tekniklerin yetersiz kalmas\u0131na neden olmu\u015ftur. Ge\u00e7mi\u015fte ba\u015far\u0131 elde edilmesini sa\u011flayan uygulamalar yetersiz kalmaya ba\u015flam\u0131\u015f, dolay\u0131s\u0131yla bu durum pazarlama faaliyetlerinde de yenilik ihtiyac\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131na sebep olmu\u015ftur. Pazarda var olmak, rekabet edilebilir olmak i\u00e7in pazarlama y\u00f6neticileri yenilikleri h\u0131zl\u0131ca benimseyip firmalara ve \u00fcr\u00fcnlere uygulamaya ba\u015flam\u0131\u015flard\u0131r. Bu kitapta Gerilla Pazarlamaya ili\u015fkin kavramsal bilgilerin yan\u0131 s\u0131ra gerilla pazarlama s\u00fcreci, geleneksel pazarlama ile aras\u0131ndaki farkl\u0131l\u0131klar,gerilla pazarlama uygulamalar\u0131 gibi bilgiler verilecektir. \u0130\u00e7indekiler Gerilla Pazarlama Ni\u015f Pazarlama N\u00f6ropazarlama  \u0130\u00e7erik Pazarlama  Siyasal Pazarlama Deneyimsel Pazarlama Dijital Pazarlama Ye\u015fil Pazarlama Sosyal Pazarlama Retro Pazarlama \u0130li\u015fkisel Pazarlama Pazarlama Y\u00f6netiminde Veri Madencili\u011fi De\u011fer Temelli Pazarlama <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojideki de\u011fi\u015fim, ileti\u015fimin, lojisti\u011fin geli\u015fmesi geleneksel y\u00f6ntemlerin,tekniklerin yetersiz kalmas\u0131na neden olmu\u015ftur. Ge\u00e7mi\u015fte ba\u015far\u0131 elde edilmesini sa\u011flayan uygulamalar yetersiz kalmaya ba\u015flam\u0131\u015f, dolay\u0131s\u0131yla bu durum pazarlama faaliyetlerinde de<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,14381],"product_tag":[],"class_list":{"0":"post-715697","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-isletme-muhasebe-maliye","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-gazi-kitabevi","10":"pa_yazar-yavuz-akci","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/715697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=715697"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=715697"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=715697"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=715697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}