Jonah Berger, ikna s\u00fcrecini \u00f6rten perdeyi m\u00fcthi\u015f i\u00e7g\u00f6r\u00fcleriyle aral\u0131yor ve insan davran\u0131\u015f\u0131n\u0131n hayranl\u0131k uyand\u0131r\u0131c\u0131 gizemli yanlar\u0131n\u0131 g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kar\u0131yor. Robert Cialdini, \u0130knan\u0131nPsikolojisi\u2019nin yazar\u0131 Son g\u00fcnlerde yapt\u0131\u011f\u0131n\u0131z bir tercihi d\u00fc\u015f\u00fcn\u00fcn, irili ufakl\u0131 herhangi bir tercihi: \u00d6\u011fle yeme\u011fini nerede yiyece\u011finizden tutun da se\u00e7imlerde kime oy verece\u011finize uzanan yelpazedeki herhangi bir karar\u0131n\u0131z\u0131\u2026 Neden o tercihi yapt\u0131n\u0131z? Neden di\u011ferini de\u011fil de bunu se\u00e7tiniz? Ya\u015famdaki tercihlerimizin tamamen kendimize ait oldu\u011funu san\u0131yoruz, ancak yazar Jonah Berger bu konuda farkl\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Att\u0131\u011f\u0131m\u0131z hemen her ad\u0131mda di\u011fer insanlar\u0131n ilk bak\u0131\u015fta g\u00f6remeyece\u011fimiz kadar belli belirsiz izleri var. S\u00f6z konusu \u201csosyal etki\u201dyi insan\u0131n benzerlik arzusu, farkl\u0131la\u015fma iste\u011fi ve taklit yetene\u011fi \u00fczerinden inceleyen yazar, insan davran\u0131\u015f\u0131n\u0131n irrasyonel g\u00f6r\u00fcnen kimi y\u00f6nlerine \u0131\u015f\u0131k tutuyor. Berger\u2019in deyi\u015fiyle \u201cSosyal etki olgusuyla ilgili i\u00e7g\u00f6r\u00fc kazanarak, bu etkiyi kullanabilir, hem kendi hayatlar\u0131m\u0131z\u0131 iyile\u015ftirmek hem de ba\u015fkalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in faydalanabiliriz. Genellikle hayalet gibi g\u00f6r\u00fcnmez olan bu etkileri anlamak, hepimizin daha g\u00fczel hayatlar ya\u015famas\u0131n\u0131 sa\u011flayabilir.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Jonah Berger, ikna s\u00fcrecini \u00f6rten perdeyi m\u00fcthi\u015f i\u00e7g\u00f6r\u00fcleriyle aral\u0131yor ve insan davran\u0131\u015f\u0131n\u0131n hayranl\u0131k uyand\u0131r\u0131c\u0131 gizemli yanlar\u0131n\u0131 g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kar\u0131yor. Robert Cialdini, \u0130knan\u0131nPsikolojisi\u2019nin yazar\u0131 Son g\u00fcnlerde yapt\u0131\u011f\u0131n\u0131z [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-713385","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-jonah-berger","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/713385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=713385"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=713385"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=713385"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=713385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}