{"id":713047,"date":"2025-08-27T17:03:35","date_gmt":"2025-08-27T14:03:35","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/musteri-iliskileri-ve-gelecegi\/"},"modified":"2026-04-16T02:21:41","modified_gmt":"2026-04-15T23:21:41","slug":"musteri-iliskileri-ve-gelecegi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/musteri-iliskileri-ve-gelecegi\/","title":{"rendered":"M\u00fc\u015fteri \u0130li\u015fkileri ve Gelece\u011fi"},"content":{"rendered":"<p>Ekonominin temel a\u011f\u0131rl\u0131\u011f\u0131 m\u00fc\u015fteri oda\u011f\u0131na do\u011fru kay\u0131yor. Eski kal\u0131p yakla\u015f\u0131mlar nostaljik pazarlaman\u0131n konusu haline gelirken daha \u00f6nce hi\u00e7 duymad\u0131\u011f\u0131m\u0131z kavramlar i\u015f d\u00fcnyas\u0131n\u0131 derinden sars\u0131yor. Bireyin \u00f6nem kazand\u0131\u011f\u0131, postmodernizmin belirleyici oldu\u011fu ileri teknolojinin kullan\u0131ld\u0131\u011f\u0131, siber fiziksel sistemlerin geli\u015fti\u011fi bu d\u00f6neme End\u00fcstri 4.0 ad\u0131n\u0131 veriyoruz. Bu yeni\u00e7a\u011f\u0131 anlamadan gen\u00e7 ku\u015faklar\u0131n isteklerini \u00f6\u011frenemeyecek, \u00e7a\u011fda\u015f bir m\u00fc\u015fteri ili\u015fkileri sistemi kuramayaca\u011f\u0131z. Bu nedenle sekt\u00f6rle ilgilenen herkesin gelecek odakl\u0131 bir anlay\u0131\u015fla m\u00fc\u015fteri ili\u015fkilerini tekrardan tan\u0131mlamalar\u0131 ve bu konu \u00fczerinde \u00e7al\u0131\u015fmalar\u0131 gerekmektedir. M\u00fc\u015fteri ili\u015fkilerini en gelece\u011fini \u00f6\u011frendik\u00e7e onu daha iyi \u015fekillendirebilece\u011fiz. Drucker\u2019in de dedi\u011fi gibi \u201cgelece\u011fi tahmin etmenin en iyi yolu onu yaratmakt\u0131r\u201d. Bu kitap m\u00fc\u015fteri ili\u015fkilerinin gelece\u011fini anlamak isteyen herkes i\u00e7in temel bir rehber niteli\u011findedir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekonominin temel a\u011f\u0131rl\u0131\u011f\u0131 m\u00fc\u015fteri oda\u011f\u0131na do\u011fru kay\u0131yor. Eski kal\u0131p yakla\u015f\u0131mlar nostaljik pazarlaman\u0131n konusu haline gelirken daha \u00f6nce hi\u00e7 duymad\u0131\u011f\u0131m\u0131z kavramlar i\u015f d\u00fcnyas\u0131n\u0131 derinden sars\u0131yor. Bireyin \u00f6nem<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-713047","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-efil-yayinevi","10":"pa_yazar-ahmet-uyar","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/713047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=713047"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=713047"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=713047"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=713047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}