Modern pazarlaman\u0131n yaz\u0131l\u0131m camias\u0131ndan \u00f6d\u00fcn\u00e7 al\u0131p uyarlayabilece\u011fi dijital y\u00f6netim konseptleri olabilir mi? Hacklemek kavram\u0131na bozgunculuk olarak de\u011fil inovasyon penceresinden bakan ScottBrinker, iyi bir yaz\u0131l\u0131m yaratman\u0131n zorluklar\u0131 ile iyi bir pazarlaman\u0131n zorluklar\u0131n\u0131n dijital d\u00fcnyada giderek artan say\u0131da benzerlik g\u00f6sterdi\u011fi fikrinde. Brinker\u2019a g\u00f6re hem yaz\u0131l\u0131m hem de pazarlama camialar\u0131 s\u00fcrekli bir de\u011fi\u015fim kas\u0131rgas\u0131nda dijital etkile\u015fim patlamalar\u0131yla bo\u011fu\u015fuyor. \u0130kisi de entelekt\u00fcel disiplinler, i\u00e7g\u00f6r\u00fcye ve ilhama dayan\u0131yorlar ve yeni bir t\u00fcr tak\u0131m \u00e7al\u0131\u015fmas\u0131 gerektiriyorlar. Bu \u015fekilde de rekabet\u00e7i bir ortamda \u015fahane deneyimler \u00fcretebilirler. Yaz\u0131l\u0131m ve pazarlama aras\u0131ndaki paralelliklerden yola \u00e7\u0131kan yazar, dah sonra \u00e7evik\/yal\u0131n y\u00f6ntemlerin pazarlamaya nas\u0131l uyarlanabilece\u011fine ve inovasyon f\u0131rsatlar\u0131na odaklan\u0131yor. Dijital \u00e7evrede pazarlama yeteneklerinin y\u00f6netimini anlatan kapan\u0131\u015f b\u00f6l\u00fcm\u00fcyle de, bu \u00f6zg\u00fcn ba\u015fl\u0131ktaki tezlerini tamaml\u0131yor. Pazarlamay\u0131 Hacklemek, her \u015fey yaz\u0131l\u0131m\u0131n h\u0131z\u0131yla ilerlerken, pazarlamac\u0131 ve y\u00f6netici olarak bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 geni\u015fletmeyi ama\u00e7l\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
Modern pazarlaman\u0131n yaz\u0131l\u0131m camias\u0131ndan \u00f6d\u00fcn\u00e7 al\u0131p uyarlayabilece\u011fi dijital y\u00f6netim konseptleri olabilir mi? Hacklemek kavram\u0131na bozgunculuk olarak de\u011fil inovasyon penceresinden bakan ScottBrinker, iyi bir yaz\u0131l\u0131m yaratman\u0131n zorluklar\u0131 [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[12364],"product_tag":[],"class_list":{"0":"post-711721","1":"product","2":"type-product","3":"status-publish","5":"product_cat-genel-konular","6":"pa_cilt-ciltsiz","7":"pa_tur-kitap","8":"pa_yayinevi-mediacat-kitaplari","9":"pa_yazar-scott-brinker","11":"first","12":"instock","13":"sale","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/711721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=711721"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=711721"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=711721"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=711721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}