{"id":710911,"date":"2025-08-27T16:40:26","date_gmt":"2025-08-27T13:40:26","guid":{"rendered":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/rubikon-bir-reklamcilik-efsanesi\/"},"modified":"2026-04-16T02:19:28","modified_gmt":"2026-04-15T23:19:28","slug":"rubikon-bir-reklamcilik-efsanesi","status":"publish","type":"product","link":"https:\/\/roveyayinevi.com.tr\/index.php\/urun\/rubikon-bir-reklamcilik-efsanesi\/","title":{"rendered":"Rubikon &#8211; Bir Reklamc\u0131l\u0131k Efsanesi"},"content":{"rendered":"<p>\u201c\u0130stanbul Reklam, \u00f6zetlebiryaratmatutkusunun\u00f6yk\u00fcs\u00fcd\u00fcr.S\u00fcheylG\u00fcrba\u015fkanise o zaman\u0131nT\u00fcrkiyesi\u2019nde\u00e7\u0131lg\u0131nsay\u0131labilecekat\u0131l\u0131mlar\u0131ylab\u00fcy\u00fckbiridealeimzaatanreklamdehas\u0131d\u0131r\u2026\u201d Birce G\u00fcrba\u015fkan Aky\u00fcz   Reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n duayen ismi S\u00fcheyl G\u00fcrba\u015fkan, sekt\u00f6r\u00fcn efsanelerinden biri haline gelmesini sa\u011flayan reklamlar\u0131n\u0131, T\u00fcrkiye\u2019de reklamc\u0131l\u0131\u011f\u0131n kilometre ta\u015flar\u0131ndan olan \u0130stanbul Reklam\u2019\u0131 ve sekt\u00f6rde iz b\u0131rakabilmenin yollar\u0131n\u0131 anlat\u0131yor.  Birce G\u00fcrba\u015fkan Aky\u00fcz\u2019\u00fcn haz\u0131rlad\u0131\u011f\u0131 Rubikon: Bir Reklamc\u0131l\u0131k Efsanesi S\u00fcheyl G\u00fcrba\u015fkan ve \u0130stanbul Reklam, bir reklam dehas\u0131n\u0131n ya\u015fam\u00f6yk\u00fcs\u00fcn\u00fc anlatmas\u0131n\u0131n yan\u0131 s\u0131ra zorluklarla m\u00fccadele edebilmenin, f\u0131rsatlar\u0131 de\u011ferlendirmek i\u00e7in daima haz\u0131r kalabilmenin ve giri\u015fimci bir ruha sahip olabilmenin yol haritas\u0131n\u0131 \u00e7\u0131kar\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u0130stanbul Reklam, \u00f6zetlebiryaratmatutkusunun\u00f6yk\u00fcs\u00fcd\u00fcr.S\u00fcheylG\u00fcrba\u015fkanise o zaman\u0131nT\u00fcrkiyesi\u2019nde\u00e7\u0131lg\u0131nsay\u0131labilecekat\u0131l\u0131mlar\u0131ylab\u00fcy\u00fckbiridealeimzaatanreklamdehas\u0131d\u0131r\u2026\u201d Birce G\u00fcrba\u015fkan Aky\u00fcz Reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n duayen ismi S\u00fcheyl G\u00fcrba\u015fkan, sekt\u00f6r\u00fcn efsanelerinden biri haline gelmesini sa\u011flayan reklamlar\u0131n\u0131, T\u00fcrkiye\u2019de reklamc\u0131l\u0131\u011f\u0131n kilometre ta\u015flar\u0131ndan olan<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17492],"product_tag":[],"class_list":{"0":"post-710911","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-pazarlama-satis-reklam","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-inkilap-kitabevi","10":"pa_yazar-suheyl-gurbaskan","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/710911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=710911"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=710911"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=710911"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=710911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}