\u201cHi\u00e7bir psikolo\u011fun ara\u015ft\u0131rmalar\u0131, \u2018iknan\u0131n kitab\u0131n\u0131 yazan\u2019 Robert Cialdini\u2019ninki kadar fazla kullan\u0131lmad\u0131. Bir kez daha bir Cialdini klasi\u011fiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Kendisi yine alan\u0131na h\u00e2kim, \u00f6zg\u00fcn ve hayat\u0131 kolayla\u015ft\u0131racak denli pratik.\u201dRichard H. ThalerRobert Cialdini, 3 milyondan fazla satan, 30\u2019u a\u015fk\u0131n dile \u00e7evrilen \u0130knan\u0131n Psikolojisi\u2019ni yazd\u0131ktan tam 30 y\u0131l sonra, alan\u0131ndaki birikim ve deneyimini, \u0130knaya A\u00e7\u0131lan Kap\u0131 ile bir kez daha d\u00fcnyayla payla\u015f\u0131yor.Cialdini, mesajlar\u0131n\u0131n kabul g\u00f6rmesini hedefleyen usta ileti\u015fimcilerin, mesajlar\u0131n\u0131 sunmadan \u00f6nce neler yapmas\u0131 gerekti\u011fini anlat\u0131yor yine. Ancak bu kez i\u015fin yeni bir boyutu var: Zamanlama! \u201cKi\u015finin se\u00e7imini belirleyen en \u00f6nemli etken, do\u011fru ya da yararl\u0131 olmas\u0131 de\u011fil, karar an\u0131nda dikkate sunulmas\u0131d\u0131r\u201d diyen yazar, ikna s\u00fcrecinin kilit noktas\u0131 sayd\u0131\u011f\u0131 \u201cayr\u0131cal\u0131kl\u0131 anlar\u201dla tan\u0131\u015ft\u0131r\u0131yor bizleri.S\u00f6z konusu ayr\u0131cal\u0131kl\u0131 anlar\u0131 yaratmak ve kullanmak, ama bunu yaparken etik kayg\u0131lar\u0131 sonuna kadar g\u00f6zetmek isteyen ve yazar\u0131n iknan\u0131n evrensel 6 ilkesine ek olarak ortaya koydu\u011fu 7. ilkeyi merak eden t\u00fcm okurlar\u0131 \u0130knaya A\u00e7\u0131lan Kap\u0131\u2019dan ge\u00e7meye davet ediyoruz. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cHi\u00e7bir psikolo\u011fun ara\u015ft\u0131rmalar\u0131, \u2018iknan\u0131n kitab\u0131n\u0131 yazan\u2019 Robert Cialdini\u2019ninki kadar fazla kullan\u0131lmad\u0131. Bir kez daha bir Cialdini klasi\u011fiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Kendisi yine alan\u0131na h\u00e2kim, \u00f6zg\u00fcn ve hayat\u0131 [\u2026]<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[13043,17647],"product_tag":[],"class_list":{"0":"post-709577","1":"product","2":"type-product","3":"status-publish","5":"product_cat-ekonomi","6":"product_cat-is-dunyasi","7":"pa_cilt-ciltsiz","8":"pa_tur-kitap","9":"pa_yayinevi-mediacat-kitaplari","10":"pa_yazar-robert-b-cialdini","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product\/709577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=709577"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_brand?post=709577"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_cat?post=709577"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/roveyayinevi.com.tr\/index.php\/wp-json\/wp\/v2\/product_tag?post=709577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}